Athletes Unlimited enlists trio of sponsors for inaugural volleyball season
Athletes Unlimited has signed Gatorade, Hyperice and Mariner Wealth Advisors as the main commercial sponsors for its inaugural volleyball tournament.
The organisation, a network of...
NFL enters negotiations over broadcasting fees
The National Football League (NFL) has entered negotiations with its broadcasting partners after calling for a 100% price increase, but Disney is resisting.
As reported...
Angel City makes social responsibility pledge with DoorDash
National Women’s Soccer League (NWSL) expansion team Angel City has named DoorDash as the club’s new front-of-kit sponsor.
The deal, marking the franchise’s entry into...
Topgolf enlists BetMGM as sports betting partner
BetMGM has announced a new partnership with Topgolf Entertainment Group, focused on an integrated sports betting and entertainment experience at venues across the US.
Under...
Satisfi Labs nets sponsorship deals with two Los Angeles sports franchises
Satisfi Labs, an Artificial Intelligence company, has signed multi-year sponsorship agreements with two Los Angeles sports clubs - the LA Kings and LA Galaxy.
The...
SheBelieves Cup scores landmark international distribution
The 2021 edition of the SheBelieves Cup will be broadcast in 27 countries outside of the US as part of a record distribution deal.
The...
PFL raises $65 million in latest MMA financing round
The Professional Fighters League (PFL) has secured $65 million of funding in its latest financing round, bringing total funding of the organisation up to...
Bally’s set to become NHL sponsor in landmark agreement
Land-based gaming operator Bally’s Corporation is set to become the Official Betting Partner of the National Hockey League (NHL).
The partnership will enable Bally’s to...
LA Lakers enlists Sportfive in search for new jersey patch sponsor
Sports marketing agency Sportfive has been chosen by the National Basketball Association's (NBA) Los Angeles Lakers to assist with its search for a new jersey...
Super Bowl generates $95.8 million media value for five biggest NFL...
The 2021 Super Bowl LV generated $95.8 million in media value for the top five sponsors, data from GumGum Sports has revealed.
The Al-driven sponsorship...