IMG’s Sport 24 secures Cricket World Cup media rights in double...
Sport 24, a sports media travel channel operated by global sports and events management firm IMG, has gained broadcast rights to the Cricket World...
Crypto-sporting engagement continues as OKX links with Winter Olympian
Scotty James, an Australian Olympics-level snowboarder, has become the latest athlete to partner with a crypto firm, signing a deal with OKX.
The sportsman -...
Football Australia and Subway reveal three year Socceroos sponsorship
Football Australia has revealed Subway as the new naming rights partner of the country’s National Senior Men’s Football Team - the Socceroos.
The three-year deal...
Cadbury continues to ‘inspire future generations of women’ with Matildas
Football Australia has extended its deal with Cadbury - an official partner of the CommBank Matildas - for a further four years.
With the initial...
AFL pens historic $4.5bn broadcasting deal with Foxtel and Seven Network
The Australian Football League (AFL) has signed a broadcast deal with Foxtel and Seven West Media, as they both continue to televise the sport...
NRL extends longest naming rights deal in Australian sport with Telstra
The National Rugby League (NRL) has extended its 21-year partnership with Telstra by a further five years.
As the longest naming rights deal in Australian...
EngageRM: Learning from new markets to break down US sports barriers
Targeting expansion in the US, and in particular in the NBA, Australia-based sports technology provider EngageRM recently signed a partnership with the Milwaukee Bucks.
To...
Rugby World Cup links Chemist Warehouse ahead of ‘biggest women’s 15s’...
The Rugby World Cup 2021 has named Chemist Warehouse as an official sponsor of the tournament, now played in 2022.
New Zealand Black Ferns’ Ruahei...
Disney Star showcases Cricket Australia for seven years
Cricket Australia has announced a deal with Disney Star which will broadcast all men's and women's international cricket played in Australia into India.
Starting from...
Rugby World Cup snaps up Canon as worldwide partner
Canon has announced a deal which sees it serve as a worldwide partner for the Rugby World Cup 2021, which will take place in...