EFL unveils initial distribution of Sky Bet’s £6m investment

The EFL has announced plans to allocate £600,000 in funding to communities throughout England, marking the initial distribution of grants in collaboration with Sky...

Betano reportedly to take on Aston Villa sponsorship from BK8

Aston Villa has switched BK8 for Greek multinational operator Betano, as the club’s front-of-shirt partner, according to a report by The Telegraph. It was reported...

Jack Grealish stars in crypto-sport ‘my fabric’ OKX campaign

Manchester City player Jack Grealish has been named as global brand ambassador for OKX, a leading global crypto exchange and Web3 technology company.The collaboration...

GBM Sports hires Adam Smith to lead boxing broadcasting strategy

Legendary UK boxing commentator Adam Smith has embarked on a new career in the sport by joining the GBM Sports promotion as Director of...

Leicester City could face points deduction before Premier League return

Leicester City FC has become the latest club to fall foul of the Premier League’s Profit and Sustainability Rules (PSR), before the team has...

“Stop shouting into that void” – Driving engagement from a summer...

Repeatedly, football presents a floodgate of engagement opportunities for brands, yet navigating this terrain is no simple task. This summer in particular holds immense...

McDonalds takes on three-year French Ligue 1 title sponsorship

France’s Professional Football League (LFP) has swapped Uber Eats for McDonalds as the title sponsor of Ligue 1, the top-tier division of French football. McDonalds...

Liverpool FC makes title push with support from Google AI

As part of a multi-year collaboration with Liverpool FC, Google DeepMind has developed a full AI system that can advise coaches on corner kicks.Google...

Ben Dowding appointed Chief Betting Officer at RMG

Racecourse Media Group (RMG) has undertaken a restructuring of its business, merging two teams under the leadership of Ben Dowding as Chief Betting Officer. Dowding...

The esports report – Heroic & Thunderpick form gripping esports innovations

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports. This week’s edition highlights the latest developments...