Petra Sörling elected ITTF President with plans for ‘membership-centered’ management
Petra Sörling has been elected as President of the International Table Tennis Federation (ITTF), becoming the eighth person and the first woman to take...
Bayern Munich moves forward Supponor advertising partnership
Bayern Munich has extended its deal with Supponor in order to boost more focused advertisements in gaining access to Supponor AIR - the company’s...
Alfa Romeo Racing fuels third season of PKN Orlen sponsorship
Alfa Romeo Racing has extended its existing partnership with fuel supplier PKN Orlen for a third season.
With the company’s branding featuring on the team’s...
Swiss Handball Federation enlists Sportradar for integrity support
In a bid to enhance its integrity safeguarding capabilities, the Swiss Handball Federation (SVF) has entered an agreement with Sportadar, enlisting its Sportradar Integrity...
Fan-led review brings ‘turning point’ for UK football clubs
The fan-led government review of football clubs, launched in April this year, has now agreed that measures must be put in place to protect...
Premier League fuels Castrol partnership for global engagement
The Premier League has partnered Castrol in a bid to engage fans in the UK and across Castrol’s key markets.
From January 2022, the British...
Sevilla FC rolls over TLCBet fan engagement partnership
Sevilla FC has extended its deal with TLCBet - the official Asia betting partner of the La Liga club.
The collaboration looks to improve on...
Sports engagement with crypto continues as Odell Beckham JR paid in...
Los Angeles Rams wide receiver Odell Beckham Jr (OBJ) has announced that he would receive his NFL salary in Bitcoin through Square’s Cash App.
In...
MLB catches on to Adobe fan engagement opportunities
Major League Baseball (MLB) has expanded its partnership with Adobe to further engage with fans of the sport through the provision of advanced technology.
In...
Genius Sports’ NFL deals accounts for ‘unprecedented’ financial growth
Genius Sports has reported growth at an ‘unprecedented level’ as the company continues its significance in the US betting market.
In announcing the financial results...