Betsson to ‘share the hope’ for Chile’s World Cup campaign

The Chilean national football team has selected Betsson as La Roja’s first official betting partner, penning an agreement with the Federacion de Futbol de...

Brazilian national team agrees OneFootball content deal

The Brazilian Football Confederation (CBF) has agreed a content-based partnership with football media company OneFootball. The CBF becomes the first national federation team up with...

Sportsbet.io continues sponsorship expansion with Copa do Brasil deal

Online sportsbook Sportsbet.io has clinched a two-year arrangement with the Brazilian Football Confederation (CFB), gaining sponsorship rights to the Copa do Brasil. The deal represents another major...

F1 prepares for market expansion with OTT redevelopment

Formula One has redeveloped its F1 TV over-the-top (OTT) streaming service as it prepares to expand into three new markets for the upcoming 2021...

UFC brokers partnership with crypto-betting site Stake.com

International mixed martial arts (MMA) promotion the Ultimate Fighting Championship (UFC) has announced a partnership with cryptocurrency casino and sportsbook Stake.com. The agreement is focused...

LVBet nets partnership with Douglas Costa

Brazilian international and Bayern Munich midfielder Douglas Costa has been named Brand Ambassador for Brazil by online sportsbook and casino brand LVBet. The 30-year old...

New webinar series for brand, marketing and communications specialists

SBC Americas has teamed up with HPL Digital Sport to launch a new webinar series looking at how branding can greatly improve in the...

SBC Digital Latinoamérica: Grassroots can be a beneficiary of sports betting...

With sports betting legislation looming over the Latin American region, it is imperative now more than ever for gambling brands and sports teams to...

SBC Digital Latinoamérica: bwise Media talks betting, apps and investment

Ahead of his participation in the SBC Digital Latinoamérica conference and exhibition on 2 - 3 March, bwise Media’s Managing Director - LATAM Max...

Barcelona Sporting Club chooses Betcris as official sponsor

Barcelona Sporting Club has named Betcris as the Ecuadorian side’s new official sponsor, establishing its presence in the Latin American market. The team, which competes...