Raphinha signs as AFUN brand ambassador before World Cup appearance

Raphael Dias Belloli (Raphinha) has signed a partnership with AFUN to become the company’s brand ambassador in Brazil. The FC Barcelona forward, who has been...

Mike Tyson clinches BRBET brand ambassador deal

Mike Tyson has been named as a regional ambassador for gambling company, BRBET, in Brazil. The partnership - announced by Entourage Sport & Entertainment, a...

Argentina’s ‘influential’ Gran Premio Nacional gains SIS sponsorship

Argentina-based derby, the Gran Premio Nacional, has formed a sponsorship deal with short-form betting content supplier, SIS (Sports Information Services). Regarded as the oldest and...

NNB introduces educational content with Sportsbet.io

The Novo Basquete Brasil (NNB), the national basketball league of Brazil, has agreed to a partnership with international sports betting brand, Sportsbet.io.  Under the terms...

00Nation esports group enlists Parimatch to support LatAm vision

Parimatch has signed its latest agreement with a company in the esports space, partnering with the 00Nation organisation in a Latin America-focused deal. The partners...

First for bodybuilding as Mr Olympia Brasil forms UpSports.Bet deal

Bodybuilding championship, Mr Olympia Brasil, has announced a collaboration with UpSports.Bet. Heralded as an ‘unprecedented action in the global betting industry’, the deal is the...

AFA extends Socios agreement to create ‘new avenues of interaction’

The Argentine Football Association (AFA) has enhanced its agreement with Socios.com as the latter becomes the exclusive provider of the official Fan Token, $ARG. Until...

Sports clubs’ bookmaker partnerships investigated by Brazil’s Ministry of Justice

The Ministry of Justice in Brazil is looking into the commercial partnerships that sports clubs and media owners hold with online sportsbook firms.  The investigation...

River Plate extends Codere sponsorship following ‘important journey’

Club Atlético River Plate has expanded its partnership with Codere as the latter now sits in the ‘main sponsor’ category of the Argentinian football...

Fluminense renews ‘master sponsorship’ with Betano sportsbook

Brazilian top-flight club Fluminense has renewed its sponsorship arrangement with sports betting brand Betano. Running until June 2025, the ‘master sponsorship’ arrangement will focus on...