SofaScore: Strengthening fan engagement with expansive data
Daniel Jurilj Ad operations and Sales Manager at SofaScore underlined the importance of maximising data when it comes to fan engagement, as well as...
Sergey Portnov, Parimatch: The role of Conor McGregor and Mike Tyson...
Using brand ambassadors, particularly ones that have both gained significant media attention and have a large social media following, is key for gambling operators...
LiveWire Sport: Social growth after a spectacular sporting summer
A host of business wins and contract renewals led to the expansion and creation of a variety of new roles at digital agency LiveWire...
BetVictor on the importance of backing non-league football
Online sports betting operator, BetVictor, recently announced a new sponsorship deal with the seventh tier of English football, becoming the partner of the Isthmian League,...
Campaign in focus – The Goat Agency: The legacy of the...
The 'campaign in focus' series documents a sporting campaign of The Goat Agency, identifying the challenges of reaching that sport’s demographic, as well as...
WATCH – The Goat Agency: Unearthing the power of social...
Introducing a monthly series with The Goat Agency, which will profile a host of sporting campaigns that the firm has undertaken, InsiderSport sat down...
The thriving marketability of Manny Pacquaio
At 40 years old, Manny Pacquaio became the oldest ever fighter to capture the welterweight title when he defeated Keith Thurman last month. The...
RMG: expanding UK racing to all corners of the globe
After the Qatar Goodwood Festival received a successful global treatment last week, media rights organisation, Racecourse Media Group (RMG), are hoping that the increased...
Global Marketing Director Derek Sun on the shared values of OPPO...
Chinese mobile phone brand OPPO recently extended its partnership with La Liga champions, FC Barcelona, meaning it's now the longest running partnership between a...
Sport Acuity’s Carrie Dunn: ‘The rise of women’s football is not...
Sports agency Sport Acuity recently added to its growing London team with the appointment of Carrie Dunn as an Associate Journalist.
In her new role, she...