NHL’s Penguins enhance game-day experience with Rivers Casino Pittsburgh and BetRivers

The NHL’s Pittsburgh Penguins have named Rivers Casino Pittsburgh and BetRivers.com as the franchise's new ‘Official Casino’ and ‘Official Sportsbook’ respectively as part of...

IQONIQ adds La Liga to its growing portfolio of partners

La Liga has boosted its fan engagement opportunities by striking a three-year licence agreement with debuting platform IQONIQ. As a result of the deal, fans...

BHA: Delaying fans’ return ‘threatens the survival’ of the industry

The racing industry could face further financial hardship after new measures introduced by the government will delay the return of crowds to UK racecourses...

IMC agrees majority stake purchase of DAZN’s Goal.com

Integrated Media Company (IMC) has signed a definitive agreement with DAZN Group to acquire a majority stake in the sports media company’s Goal.com entity,...

BoyleSports extends partnership with PDC’s Grand Slam of Darts

Growing its presence within UK sports, BoyleSports has announced it will continue as title sponsor of the PDC’s ‘Grand Slam of Darts’ tournament.  It comes...

VBET strikes OneFootball partnership

VBET has signed a new partnership with football content platform OneFootball, with the deal resulting in the gambling company strengthening its presence in Brazil. As...

Government axes plans to permit fans in stadiums from October

Plans to reintroduce crowds to live sporting events and stadiums have been put ‘on pause’ after the government revealed new restrictions following a recent...

UFC enhances athlete recovery with Hyperice partnership

The UFC has agreed a new partnership with recovery and performance technology brand Hyperice in which the company’s products will be featured within the...

22BET becomes PSG’s first African betting partner

Paris Saint-Germain has named 22BET as its first Official African Betting Partner after the two signed a new sponsorship agreement. Under the terms of the...

Aston Villa seals double deal with LT and Skilling partnerships

Aston Villa has announced two new partners to its commercial portfolio with gambling company LT and CFD trading platform Skilling striking deals with the...