Grigor Dimitrov to help Payhawk “elevate tech scene” as global ambassador

Grigor Dimitrov has become the global ambassador for fintech company Payhawk to help enhance the latter’s brand across the globe.  The world number 10 player...

Rugby Australia partners with Cadbury to grow women’s Rugby

Rugby Australia has named Cadbury the principal partner of the Wallaroos for the next six years, including for Australia's home Rugby World Cup in...

Tennis official banned by ITIA over betting violations

The International Tennis Integrity Agency (ITIA) has handed a ban to Bulgarian tennis official Pavel Atanasov over breaches of betting rules.  An investigation into the...

NBA to speak with streaming platforms after ESPN & TNT exclusive...

The NBA’s exclusive broadcast rights window with Disney and Warner Bros Discovery has officially closed, meaning that the league is now free to speak...

Calvin Samut, Socios: “Storytelling is among the most powerful marketing tactics”

Three of the biggest tournaments in the sports scene are coming up this summer. These present some big marketing opportunities, but brands need to...

IOC and Intel to ‘reshape’ world of sports with AI tech

As the official worldwide AI platform partner of the Paris Olympics 2024, Intel has announced it will introduce new, innovative AI experiences to improve...

EuroLeague season breaks all-time attendance record

The end of the 2023-24 EuroLeague regular season has seen it become the most attended in history averaging 8,748 games per game.  A total of...

Football Australia seeks government support amid AFC plans

Football Australia has announced New South Wales, Queensland and Western Australia as the proposed host states for the AFC Women’s Asian Cup 2026, amid...

Aston Villa confirms two-year Betano shirt sponsorship

Aston Villa and Betano have officially announced a two-year sponsorship agreement previously rumoured to be in development in the British media. The betting operator, owned...

IMG’s Sport 24 to broadcast EURO 2024 across flights and cruises

Sport24, IMG’s inflight and in-ship live sports channel, has been granted broadcast rights for this summer’s EURO 2024.  IMG secured the broadcasting rights deal with...