Six Nations fan engagement soars as England tipped for Grand-slam win

Fan engagement for the Six Nations has soared after UK punters placed 26 per cent more bets on the tournament in comparison to this...

Breakdancing under consideration for 2024 Paris Olympics debut

Organisers have announced that breakdancing is one of four new sports proposed to be included in the 2024 Paris Olympics. Before now, the genre which...

New GambleAware campaign to debut during Premier League clash

GambleAware has confirmed its latest gambling-harm awareness campaign, ‘Bet Regret’ will be launched at half time during Sky Sports’ broadcast of Manchester United vs...

Sky Italia hit with AGCM fine over Serie A promotions

Pay-television broadcaster, Sky Italia, has been hit with a €7m fine after it was found to have committed two violations of the Consumer Code...

Manchester bound: Esports Insider ventures North for Spring Forum

Following the success of Esports Insider’s first ESI Forum Series event, it’s been confirmed the much anticipated ESI Spring Forum is heading to the...

Yahoo Sports partners with New York Mets for deeper mobile engagement

The New York Mets are seeking to deepen mobile social engagement, unveiling Queens Baseball Club, a new and unprecedented membership platform for Mets’ fans...

Manchester United strengthens commercial footprint with Marriott

Manchester United has continued to showcase its commercial power announcing a new multi-year marketing partnership with Marriott International. As part of the agreement, the...

Formula 1 unites with Netflix to provide intimate access to fans

Formula 1 has united with Netflix to unveil details for the much anticipated docuseries, Formula 1: Drive to Survive, which will launch on the...

NHL makes ‘power play’ with extension of Snapchat deal

The NHL has agreed a new multi-year partnership with Snapchat to add more ice hockey content to the mobile app. The league’s Snapchat channel will...

Taking a club’s fan base to the next level with esports

Esports has been on the rise now for quite a few years. We all know this. Yet, there’s something different to consider when major...