Vitality enhances netball links by sponsoring first World Cup in Africa
Vitality has again been revealed as the title sponsor for the upcoming Vitality Netball World Cup.
Taking place at the Cape Town International Convention Centre...
Deutsche Bahn enters handball with Men’s EHF EURO 2024 deal
European handball’s flagship event, the Men’s EHF EURO 2024 in Germany, has named Deutsche Bahn as an official partner.
The German national railway company, making...
BIU enhances integrity efforts with Sportradar deal
The global governing body of biathlon, the International Biathlon Union (IBU), has partnered with Sportradar in a bet monitoring arrangement.
A multi-year contract, the agreement...
Pickleball grows in US with ‘historic’ ESPN and CBS Sports deals
The Association of Pickleball Professionals (APP) has announced media rights deals with CBS Sports and ESPN.
The channels will broadcast hundreds of hours of APP...
SLAM to supply sailing apparel to Emirates Team New Zealand
Auckland-based sailing team Emirates Team New Zealand has partnered with high-performance sailing clothing brand, SLAM.
The four-time America's Cup winner secures the company as its...
Stifel supports US Ski & Snowboard athletes in improved sponsorship
US Ski & Snowboard has enhanced its partnership with Stifel Financial to include the sponsorship of a number of elite-level and developmental events.
The deal...
Duelbits enters snooker in WST title sponsorship
The World Snooker Tour (WST) has formed a collaboration with Duelbits, as the crypto casino company is named the title sponsor of all three...
FIH adds JSW to list of partners for Hockey Men’s World...
The International Hockey Federation (FIH) has formed a partnership with The JSW Group for the upcoming FIH Odisha Hockey Men’s World Cup 2023 Bhubaneswar-Rourkela.
As...
Swimming Australia enters ‘next decade of opportunity’ with Tech Mahindra
Swimming Australia has announced a partnership which names Tech Mahindra as the sports’ official technology partner
Described as a ‘digital transformation, consulting, and business re-engineering...
Sada Cruzeiro secures EstrelaBet deal as the club ‘pursues season goals’
Brazilian Volleyball Super League team Sada Cruzeiro has named EstrelaBet as a new official sponsor.
The betting company will provide activations such as ticket quotas...