UFC enhances athlete recovery with Hyperice partnership

The UFC has agreed a new partnership with recovery and performance technology brand Hyperice in which the company’s products will be featured within the...

22BET becomes PSG’s first African betting partner

Paris Saint-Germain has named 22BET as its first Official African Betting Partner after the two signed a new sponsorship agreement. Under the terms of the...

Aston Villa seals double deal with LT and Skilling partnerships

Aston Villa has announced two new partners to its commercial portfolio with gambling company LT and CFD trading platform Skilling striking deals with the...

Plus500 extends naming rights deal with Brumbies until 2021

Online CFD trading platform Plus500 has extended its naming rights partnership with Australian Super Rugby club Brumbies until the end of 2021. As a result...

Las Vegas Raiders and BetMGM announce betting partnership

BetMGM has been named as the Las Vegas Raiders’ official sports betting partner as American sportsbooks continue to strike agreements during the NFL regular...

Kevin Pietersen retains Betway brand ambassador role

Former England international cricketer Kevin Pietersen will continue in his role as brand ambassador for Betway after the duo extended their partnership through to...

Leicester City strikes Landsail Tyres partnership

Leicester City has announced a new three-year partnership with Landsail Tyres as the firm looks to enhance its brand by partnering with the Premier...

Southampton strengthens cyber security with Acronis partnership

Southampton Football Club has secured a partnership with Acronis as the club looks to strengthen its cyber security solutions, protecting team data assets and...

Paddy Power: “You have to know what you’re talking about, you...

In recent years, football sponsorship and marketing does not just end by securing a shirt deal or deploying a campaign to target a specific...

Arsenal scores three-year Sportsbet.io partnership

Arsenal Football Club has secured a partnership with cryptocurrency-based sports betting platform, and current Southampton front-of-shirt sponsor, Sportsbet.io for the next three seasons. As a...