Virgin Bet gains Ayr Gold Cup Festival naming rights

Virgin Bet has secured a sponsorship agreement with the Ayr Gold Cup, along with the naming rights to the three-day Ayr Gold Cup Festival,...

Fonbet enters Belarusian market with FC BATE

Belarusian football team FC BATE has inked a sponsorship agreement with sports betting operator Fonbet. Through the long-term partnership, Fonbet’s branding will be displayed at...

Caesars Entertainment to secure $138 million Superdome naming rights

Caesars Entertainment is set to acquire the naming rights to the Superdome stadium after Louisiana state officials gave the 20-year, $138 million deal the...

AC Milan expands African presence with Premier Bet

AC Milan has designated iGaming brand Premier Bet as the Serie A club’s official betting partner in Africa. Touted as a ‘new and exciting partnership’...

Eintracht Frankfurt forms Betway Group sponsorship pact

Eintracht Frankfurt FC has inked a three-year deal with the Betway Group which will see the firm become the Bundesliga club’s official betting partner. The...

FC Vaduz extends Casino Admiral main sponsorship

Swiss second-tier football club FC Vaduz has extended its partnership with Casino Admiral until the summer of 2022. Under the terms of the renewed agreement,...

Slovak Fortuna Liga and Stats Perform build on existing relationship

The Slovak Fortuna Liga has named sports tech company Stats Perform as its official data partner, building on the existing relationship between the two...

Manchester United makes sustainability pledge with Renewable Energy Group

Manchester United has reinforced its commitment to environmental sustainability through a new partnership with the Renewable Energy Group. The Premier League club and Renewable Energy...

Team GB becomes first Olympic team to launch NFT collection

Team GB has become the first Olympic team to create its own range of non-fungible tokens (NFTs) in collaboration with commerce provider Tokns, to...

Gatorade signs up as Angel City FC founding partner

Angel City FC has recruited drinks company Gatorade to the National Women’s Soccer League (NWSL) expansion team’s top-tier sponsorship category. As a founding partner of...