Sponsorship

Surrey County Cricket Club has named online gaming and sports betting operator Betway as its newest partner. The collaboration will include Kia Oval venue branding...

The highly anticipated British boxing bout between Anthony Joshua and Tyson Fury, dubbed the ‘fight of the century’, will be staged in Saudi Arabia,...

Everton FC has named fintech Sokin as the Premier League club’s new official global payments partner. Under the terms of the multi-year agreement, Sokin will...

Racecourses across England are making final preparations to reopen next week, as the country moves into the next stage of the easing of lockdown...

Global sports advisory and development firm Oak View Group (OVG) has designated American multinational technology firm Verizon as the official 5G and wireless partner...

The Spanish capital of Madrid has been awarded the hosting rights to the 2023 European Athletics Team Championships Super League. After candidates delivered their final...

UK-based over-the-top (OTT) platform Recast has raised $8.2 million in its Series A round of funding, bringing the emerging company’s total valuation up to...

Designer fashion company Ralph Lauren has secured a sponsorship arrangement with Major League Baseball (MLB), featuring three collections involving products from four teams.  The Chicago...

Manchester United has missed out on a £200 million commercial partnership due to the cessation of discussions with ecommerce company The Hut Group (THG)...

Formula One has bounced back from the financial effects of the COVID-19 pandemic, posting revenues of $180 million for the first quarter of 2021,...