Talon R6 adds European icons amid PSG rebranding

Paris Saint Germain’s esports division has partnered with Talon, resulting in a rebrand of the latter’s Rainbow Six Siege (R6) team to PSG Talon...

New York Mets & Delta to reimagine the SKY360 club in...

MLB’s New York Mets has announced a multi-year sponsorship extension with Delta Airlines which will see the commercial airline become the title sponsor of...

ASA targets BetUK for radio ad with ex-footballer Akinfenwa

The Advertising Standards Authority (ASA) has ruled against BetUK for adverts featuring former pro-footballer Adebayo Akinfenwa. Former Swansea City player Akinfenwa is a brand ambassador...

Team GB celebrates its roster with Topps partnership

Team GB has named The Topps Company its official licensee of trading cards and stickers in a deal that runs until 2028.Under terms of...

Liverpool pursues multi-club model with Edwards appointment

Fenway Sports Group (FSG), owner of Liverpool Football Club, has appointed Michael Edwards as CEO of the Premier League team.  In his new role, Edwards...

How Kitman Labs is using data intelligence to enhance Premier League...

Football data, analytics and intelligence have come a long way from where it was only 10 years ago. It almost feels mandatory for a...

bwin champions volunteers with UEFA opportunity 

Entain’s European sportsbook brand bwin has announced an opportunity for fans to play on the pitch of the UEFA Europa League Final the day...

Genius Sports gains English football betting data access via DataCo

Sports data and technology company Genius Sports has announced an exclusive partnership with Football DataCo to obtain official betting data for English and Scottish...

Manchester United achieves record Q2 revenues amid Ratcliffe investment

Manchester United’s second quarter fiscal 2024 results signify that a new era has begun at the club, but there still remains a lot of...

Under Armour looks to elevate UFL to new heights 

The United Football League (UFL), a professional American football minor league, has announced a partnership with Under Armour ahead of its upcoming season This announcement...