KZN Rugby grows Hollywoodbets naming rights portfolio

KZN Rugby has expanded on its relationship with Hollywoodbets as the latter becomes the naming rights sponsor of Kings Park Stadium for the next...

SPL rises effectiveness of sponsorships in ‘diverse’ collaboration

The Saudi Pro League (SPL) has announced Rise Group as its exclusive sponsorship agency, in a bid to ‘enhance and diversify’ the SPL’s sponsorship...

ÖSV extends Infront deal to develop World Cup Biathlon marketing

The Austrian Ski Federation (ÖSV) has extended its marketing rights partnership with Infront for the BMW IBU World Cup Biathlon in Hochfilzen, Austria. Now stretching...

Burnley FC transfers AstroPay partnership to the dugouts

Burnley FC has expanded on its partnership with AstroPay as the online payments service is named the women’s team’s front of shirt sponsor. In strengthening...

Athletes Unlimited fights climate change under Aspiration assessment

Athletes Unlimited has entered into a partnership with Aspiration as the organisation becomes the first to produce a US-based carbon neutral professional sports leagues. Beginning...

CFL ‘redefines’ relationship with fans in Genius Sports deal

The Canadian Football League Agree (CFL) has signed a partnership with Genius Sports in a bid to boost fan engagement and strengthen its media...

LNB nets beIN coverage for 2021/22 Betclic Elite

The National Basketball League (LNB) has arranged for the beIN Sports France channel to broadcast the Betclic Elite for the 2021/2022 season. This is the...

Maui Jim sets sights on brand presence with DP World Tour

The DP World Tour has agreed a partnership agreement with glasses brand Maui Jim, which names the company the official eyewear supplier of the...

Rabbitohs fuels major corporate partnership with MG Motor

The South Sydney Rabbitohs have announced that automotive brand, MG Motor, has been named the club’s major corporate partner. For the next five seasons, MG’s...

Western & Southern strengthens links with tennis through sponsorship extension

Cincinnati’s Western & Southern Financial Group has extended its title sponsorship of the Western & Southern Open for an additional three years.  The collaboration has...