Cincinnati Bengals launches free-to-play games in Low6 partnership

The Cincinnati Bengals have launched two free-to-play games; Bengals Picks and Ultimate Bengals via a partnership with sports gamification company Low6. The NFL team is...

ICC engages fans in Sportradar streaming partnership

The International Cricket Council (ICC) has announced a partnership with Sportradar, making the latter the official data distribution and betting live streaming partner of...

FIBA ‘brings fans closer to basketball’ in J9 deal

The International Basketball Federation (FIBA) has announced a deal with J9, becoming the organisation's 10th global partner. In collaboration until 2024, the betting platform will...

Continental Tire gifts fans in MLS partnership renewal

Major League Soccer (MLS) has announced a renewal of its partnership with Continental Tire, in a bid to continue to advance the growth of...

Betway sponsors Stockholm Open acquiring ‘prominent branding’

The Stockholm Open has announced Betway’s sponsorship of the oldest Association of Tennis Professionals (ATP) tournament as its official betting partner. Commencing on 6 November,...

QPR confirm TebWin as betting partner whilst prioritising responsible gambling

Queens Park Rangers (QPR) has named online casino TebWin as the club's official betting partner for the 2021/22 season. The collaboration sees the blue and...

Mavericks boasts ‘good health equals victories’ in Therabody partnership

Dallas Mavericks has partnered with Therabody for a multiyear agreement to make the wellness innovator its official recovery partner. As the NBA team carries ‘good...

Betfred secures longest title partnership in Super League history

Betfred has announced a two-year extension to its existing deal with Super League Europe, taking it through to the end of the 2023 season. The...

PCA strengthens gamble awareness in partnership with EPIC

The Professional Cricketers’ Association (PCA) is to enhance education of the issues of gambling in the sport via a four-year partnership with EPIC Risk...

NHL renews Chemours partnership in sustainability push

The National Hockey League (NHL) has announced an extension of its deal with chemistry company Chemours to continue to provide environmentally and economically sustainable...