Jack Grealish stars in crypto-sport ‘my fabric’ OKX campaign

Manchester City player Jack Grealish has been named as global brand ambassador for OKX, a leading global crypto exchange and Web3 technology company.The collaboration...

Germany drops 77-year Adidas partnership opting for Nike

The German national football team has ended its long-standing partnership with Adidas in favour of Nike to become its new kit manufacturer.  Nike and the...

McDonalds takes on three-year French Ligue 1 title sponsorship

France’s Professional Football League (LFP) has swapped Uber Eats for McDonalds as the title sponsor of Ligue 1, the top-tier division of French football. McDonalds...

Liverpool FC makes title push with support from Google AI

As part of a multi-year collaboration with Liverpool FC, Google DeepMind has developed a full AI system that can advise coaches on corner kicks.Google...

Los Angeles Rams ticket sales to be powered via Shift4

The Los Angeles Rams has formed a partnership with payments company Shift4 to power its ticket sales on Ticketmaster.  Shift4 will offer its range of...

The esports report – Heroic & Thunderpick form gripping esports innovations

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports. This week’s edition highlights the latest developments...

ESPN set to broadcast CFP’s new 12-team format

ESPN has announced it will continue as the exclusive, worldwide rightsholder to college football’s premier postseason event through to the 2031/32 season. The broadcaster reached...

Volleyball championship expected to boost Philippine tourism

The International Volleyball Federation (FIVB) and Volleyball World have selected the Philippines to host the FIVB Volleyball Men’s World Championship in 2025.The Philippines secured...

Sky named primary partner of Ireland National Team

The Republic of Ireland Men’s National Team has named Sky as its new primary partner. The deal - which also sees the British broadcaster extend...

Morocco, Portugal and Spain unveil 2030 FIFA World Cup plans

During an event in Portugal, Morocco, Portugal and Spain have released advanced plans for hosting the FIFA World Cup 2030.The three countries announced their...