Endeavor reportedly looking to clinch full UFC ownership

Entertainment conglomerate Endeavor is reportedly looking to expand its shares in the Ultimate Fighting Championship (UFC) to secure full ownership of the leading MMA...

Sportsbet.io donates Southampton sponsorship for charity match

Sportsbet.io, the main club partner of Southampton FC, has donated its shirt sponsorship of the Premier League club to the Saints Foundation for this...

All Blacks players threaten to put brakes on Silver Lake private...

Over half a dozen of New Zealand’s national rugby players have moved to reject private equity firm Silver Lake’s planned investment in New Zealand...

SBC Leaders: Lessons to be learned from sports rights-holders for gambling...

Leveraging sports clubs and leagues’ fanbases can boost betting brands’ customer appeal, according to Oddspedia CEO, Jan Möller. In the second edition of SBC Leaders...

Betsson to ‘share the hope’ for Chile’s World Cup campaign

The Chilean national football team has selected Betsson as La Roja’s first official betting partner, penning an agreement with the Federacion de Futbol de...

Everton receives clearance for £500m stadium proposals

Everton FC’s £500 million proposal for a new stadium at the Bramley-Moore Dock site can proceed after the The Ministry of Housing, Communities and...

Williams Racing steers in Honibe as new official partner

Williams Racing has signed health and wellness brand Honibe as the race team's official partner as the 2021 Formula One (F1) season gets underway. Through the partnership,...

Formula One teams with Zoom as engagement set for record growth...

Formula One has named Zoom Video Communications as the official unified connection platform of the race series. As part of the multi-year partnership, Formula One...

Guild Esports finalises EMEA-wide Subway sponsorship

Guild Esports has struck a two-year sponsorship agreement with sandwich franchise Subway, covering 55 markets in Europe, the Middle East and Africa (EMEA). The British...

European sports sponsorship dips 9% in 2020 as football comes out...

The European sponsorship market has dipped 23% as a result of the coronavirus crisis, according to the 2021 ESA Sponsorship Market Overview. The report, conducted...