Ralph Lauren secures multi-team MLB sponsorship deal

Designer fashion company Ralph Lauren has secured a sponsorship arrangement with Major League Baseball (MLB), featuring three collections involving products from four teams.  The Chicago...

FGR: Betting sponsorships are ‘abuse’ of football

Forest Green Rovers FC has become the debut English professional football club to join calls for a ban on gambling sponsorships. Partnering with the Gambling...

New York Giants inks first crypto-focused NFL partnership

The New York Giants has become the first National Football League (NFL) franchise to enlist a cryptocurrency partner, following an agreement inked with Bitcoin-focused...

FedEx steps up UEFA Champions League sponsorship

FedEx has upgraded its commercial agreement with UEFA to sponsor the European governing body’s flagship continental competition, the UEFA Champions League. The delivery services specialist...

Rangers nets ‘largest sponsorship agreement’ in Scottish club’s history

Scottish Premiership team Rangers has renewed its sponsorship agreement with betting brand 32Red, in a deal which marks the most lucrative commercial agreement in...

McLaren inks Castore sportswear sponsorship tie-up

McLaren Racing has named British-based sportswear brand Castore as the official team apparel and sportswear partner for the McLaren Formula One team for the...

LNR adds Betclic to Top 14 rugby union sponsorship roster

French sportsbook Betclic has been named as the official sportsbook partner of the country’s Top 14 rugby union league via an agreement with the...

ESL Gaming and Intel invest $100m in esports via partnership renewal

Events organiser ESL Gaming has agreed a three-year renewal of its sponsorship deal with technology company Intel, marking the longest-running commercial arrangement in the...

ARC names Novibet title sponsor of two Lingfield fixtures

The Arena Racing Company (ARC) has reached an agreement with Novibet, naming the Greek sportsbook the title sponsor of two horse races at Lingfield...

Cazoo to headline upcoming St Leger Festival

The Arena Racing Company (ARC) has designated online car retailer Cazoo as the headline sponsor to the St Leger Festival. Under the terms of the...