76ers enhances Betway’s visibility in multi-year partnership

The Philadelphia 76ers has announced a new multi-year partnership with Betway, making the online sports betting company an official partner of the team. Betway branding...

NHL and NHLPA extend Upper Deck partnership with NFTs

The National Hockey League (NHL), along with the National Hockey League Players’ Association (NHLPA), announced the long-term extensions of both of the organisations’ licenses...

Penguins strengthens Agway exposure in partnership extension

Pittsburgh Penguins has announced an extension of its partnership with Agway Energy Services following the original collaboration in February 2020. This deal includes in-arena signage,...

Santa Margherita strengthens collaboration with Italian champions

After its sponsorship of the 2020/21 Serie A title, Santa Margherita is strengthening its collaboration with Inter Milan by becoming the team’s official wine...

Severstal forms fan engagement focused partnership with Fonbet

Russian ice hockey club Severstal has signed a four-year partnership with sports betting operator Fonbet, with the duo planning on leveraging the deal for...

Six Nations Rugby continues BBC Radio broadcast

Six Nations Rugby has announced that BBC Radio will continue to broadcast the Guinness Six Nations Championship, having agreed a new four-year partnership that...

Man City expands ‘popular digital content’ with Midea

Manchester City FC has announced an extension to its partnership with Midea, covering both the men's and women’s teams. In entering its third term, the...

T20 World Cup ensures ‘world-class protection’ in Dettol deal

The International Cricket Council (ICC) has announced Dettol as the official hygiene partner of the Men’s T20 World Cup. The collaboration looks to ensure ‘world-class...

Predators announces sports betting partnership with Bally’s

The Nashville Predators has designated Bally's as an official sports betting partner and the official free-to-play partner of the team and its Bridgestone Arena. The...

Formula E establishes first blockchain title sponsorship with Avalanche

Formula E has announced that Avalanche has partnered with Andretti to serve as  the team’s title sponsor ahead of its eighth season of the...