MTK Global moves into football with launch of new agency

MTK Global has made the move into the world of football, launching a new agency called MTK Football. The group, which is a driving force...

Hyperice further enhances sports status with LA Lakers deal

Recovery technology developer Hyperice has further strengthened its presence in the US sports sponsorship sector via an agreement with the Los Angeles Lakers.. As a...

South Africa’s T20 Challenge enlists Betway as title sponsor

South Africa’s newly launched T20 Challenge Twenty20 cricket tournament has signed a sponsorship agreement with international online sportsbook Betway. Under the terms of the agreement,...

UK football clubs unite for Plasma FC COVID-19 campaign

Eight Premier League and English Football League (EFL) clubs have pledged their support to Plasma FC as part of the NHS’s Blood and Transplant...

Legia Warsaw enhances fan engagement via Socios.com sign-up

Polish top flight club Legia Warsaw has teamed with fintech Chiliz to launch a $LEG fan token on blockchain-based platform Socios.com. The 15-time Ekstraklasa champions...

K League launches OTT platform in conjunction with Sportradar

The Korea Professional Football League (K League) has launched a new over-the-top (OTT) platform, K League TV, in collaboration with Sportradar ahead of the...

CSCF announces continuation of EU-funded IntegriSport project

Sports integrity non-profit organisation the CSCF Foundation has launched its ‘IntegriSport Next ERASMUS+’, an EU-level project representing a joint commitment between six member-state countries...

Watford FC and RecoverMe partnership endorsed by sponsor Sportsbet.io

Watford FC’s new partnership with gambling addiction support app RecoverMe has been endorsed by its main sponsor Sportsbet.io. According to an official statement from the...

UEFA designates Qatar Airways as Euro 2020 latest sponsor

UEFA has selected Qatar Airways as the official airline sponsor of this summer’s delayed 2020 European Championships. Under the terms of the agreement, Qatar Airways...

Chase Distillery joins British and Irish Lions as sponsor

The British and Irish Lions has chosen Chase Distillery as its Official Vodka and Gin sponsor ahead of its upcoming South African tour. Under the...