How Kitman Labs is using data intelligence to enhance Premier League...

Football data, analytics and intelligence have come a long way from where it was only 10 years ago. It almost feels mandatory for a...

bwin champions volunteers with UEFA opportunity 

Entain’s European sportsbook brand bwin has announced an opportunity for fans to play on the pitch of the UEFA Europa League Final the day...

Genius Sports gains English football betting data access via DataCo

Sports data and technology company Genius Sports has announced an exclusive partnership with Football DataCo to obtain official betting data for English and Scottish...

Under Armour looks to elevate UFL to new heights 

The United Football League (UFL), a professional American football minor league, has announced a partnership with Under Armour ahead of its upcoming season This announcement...

PRIME pins down record-setting sponsorship deal with WWE

WWE has partnered with Logan Paul and KSI’s PRIME Hydration in a record deal as the beverage becomes the organisation’s official hydration partner. As part...

Audi speeds up F1 ambitions with full Sauber ownership

Audi’s position in Formula One has been significantly expanded with the full takeover of Sauber, completing a long-term vision for the German automotive manufacturer. The...

Chelsea commercial revenue hits £200m but losses remain high

Chelsea FC’s financial results for the 2022/23 fiscal year paint a mixed picture for the Premier League club, which is currently mid-table in the...

Mike Tyson faces Jake Paul in “fight of a lifetime” on...

Netflix and Most Valuable Promotions (MVP) have announced a heavyweight boxing bout, headlined by former heavyweight champion Mike Tyson and influencer Jake Paul.  The fight...

Venum to continue as UFC’s official apparel partner until 2029

The UFC has announced that Venum will continue as the company’s exclusive apparel and outfitting partner until 2029.  Venum has been designing UFC fight kits...

NFL UK presence grown via Jets and Bears’ Girls Flag League...

Marking International Women’s Day, the US NFL teams New York Jets and Chicago Bears have extended the reach of the NFL Girls Flag League...