FC Barcelona stadium renamed in ‘globally connected’ Spotify partnership
FC Barcelona has announced a partnership with Spotify where the music streaming service will become the main partner of the club and the official...
Volvo boosts Real Betis’ sustainability programme as main sponsor
Real Betis has signed an agreement with Volvo until June 2024, as the latter becomes one of the La Liga club's main sponsors.
The logo...
Fittipaldi brothers give behind-the-scenes insights in Stake.com partnership
Haas F1 Team driver Pietro Fittipaldi has revealed a partnership with Stake.com ahead of the Formula One season which begins this weekend.
Pietro is also...
Allwyn to oversee National Lottery sporting contributions as new licence holder
The operating rights to the UK National Lottery have changed hands, with Allwyn Entertainment taking the reins from Camelot.
Making the announcement this morning, the...
F1 pushes for ‘digital transformation’ in Lenovo partnership
Formula One has formed an official partnership with Lenovo as the latter looks to utilise its technology across the competition’s operations.
As the collaboration is...
PSG brings in Parions Sport as principal betting partner
Paris Saint-Germain has named Parions Sport, the sportsbook property of Française des Jeux, as the team's new principal betting partner for the Ligue 1...
Cricket Australia extends ‘supportive’ Toyota partnership
Cricket Australia has announced a four-year extension of its partnership with Toyota Australia that will include all areas of the game across the country.
The...
NHL gains first Canadian sportsbook in ‘big win’ OLG partnership
The National Hockey League (NHL) has announced a multi-year deal with the Ontario Lottery and Gaming Corporation (OLG), naming the latter’s Proline+ product as...
Rugby Australia introduces ‘Smart Rugby Balls’ with Sportable
Rugby Australia has partnered with UK-based media company Sportable which will bring innovative ball-tracking technology to the sport.
In a bid to bring fans closer...
IHF ‘pushes the boundaries’ of handball with SportFive extension deal
The International Handball Federation (IHF) has extended its partnership with sports marketing agency, SportFive, which continues as the official media and marketing partner of...