Mutua Madrid Open drives sporting performance with Lacoste
The Mutua Madrid Open has revealed French retail brand Lacoste as an official partner for the next three years.
As the competition’s official footwear and...
DP World Tour keeps foot on the gas with 33-year BMW...
The DP World Tour has extended its partnership with BMW Group so that the automotive brand remains an official partner, and the official car,...
M88 Mansion scores ambassador deal with Sevilla’s Ivan Rakitić
Ivan Rakitić has become a brand ambassador for Asian online casino company, M88 Mansion, covering the remainder of the LaLiga Santander 2022-23 season.
The deal...
Arsenal targets the digital marketplace with LABS Group
Arsenal FC has formed a collaboration with LABS Group which sees the Web3 and real estate group become the club’s official hotel and resort...
trivago secures place at 2023 Men’s IHF World Handball Championship
The 2023 Men’s IHF World Handball Championship has formed a deal with accommodation comparison platform, trivago.
In becoming the competition’s online travel partner, the company...
Corinthians Paulista nets new gambling partnership with Pixbet
Sport Club Corinthians Paulista has announced a partnership with online gambling company, Pixbet.
Being named one of the biggest partnerships in Brazilian football, for a...
XFL integrates Under Armour as official uniform partner
The XFL has announced that it has chosen Under Armour to become the league’s official uniform partner from the 2023 season.
The sportswear brand will...
Parma names Ebury training kit sponsor for the 2022/23 season
Parma Calcio 1913 has revealed that financial services firm Ebury has become the club’s training kit sponsor.
The sponsorship of the Serie B team will...
PGA Tour and DraftKings begin retail sportsbook production in Arizona
The PGA Tour and DraftKings have broken ground on their new retail sportsbook which will be built at TPC Scottsdale in Arizona, the location...
FC Barcelona and SK Enmove build upon ‘regional success’
FC Barcelona has enhanced its regional partnership with Korean lubricant company, SK Enmove, through to the 2023/24 season.
With the pair originally linking up in...