British Horseracing hires HEROS in ‘collective responsibility’ for equine welfare
The British Horseracing Authority (BHA) has formed a partnership with HEROS which becomes the group’s specialist provider for equine aftercare welfare programmes.
Overseen by The...
PDC extends Betfred World Matchplay title sponsorship
The Professional Darts Corporation (PDC) has announced that Betfred is remaining as title sponsor of the Betfred World Matchplay under a three-year partnership extension.
The...
RMG ‘knows and grows’ racing audience with EngageCraft
Racecourse Media Group (RMG) has formed a year-long partnership with EngageCraft to launch a digital fan engagement campaign using the EngageCraft Touch platform.
The firm...
Codere Online clinches Box Azteca sponsorship to boost Mexican visibility
Mexican multimedia firm TV Azteca has signed a sponsorship deal with LatAm focused betting firm Codere Online.
The agreement has named Codere as the headline...
Ukraine Maccabiah Games team to be sponsored by AstroPay
The Ukrainian team competing at this year's Maccabiah Games will be sponsored by online payment solutions company AstroPay.
The Jewish Olympics, which it is also...
Morecambe FC lands heavyweight sponsorship with Tyson Fury
Two-time heavyweight boxing champion Tyson Fury has been named as the latest sponsor of Morecambe FC.
The Gypsy King’s brand will appear on the Sky...
New York Jets Badlands Patreon partners with Prophet betting exchange
Demonstrating the increasingly strong links between the US betting and sports scenes, peer-to-peer wagering platform Prophet Exchange has inked a deal to sponsor the...
Jackpocket partners with New York Mets to deepen MLB visibility
Lottery ticket purchasing provider Jackpocket has announced its fourth deal with a MLB franchise, signing a partnership with the New York Mets.
The Mets are...
Premier League to hold talks on betting sponsorship future
The clubs of the Premier League have reportedly scheduled a meeting to determine the top-flight’s future relationship with betting companies.
Set for next week, the...
York Racecourse boosts prize funds in Sky Bet sponsorship renewal
Sky Bet has been confirmed as a partner of York Racecourse until 2028, under the terms of an extended and enhanced contract arrangement.
A key...