Extreme E joins Chinese social networking app Douyin

Extreme E has signed up to Chinese sports content and short-form video sharing application Douyin. The electric off-road racing series has joined ByteDance-owned social networking...

SBC Digital – India: How is influencer marketing growing the Indian...

The Indian Premier League (IPL) is intrinsically linked to the entertainment industry, with a handful of movie actors taking on ambassador roles and starting...

McGregor dominates social rankings despite first career KO

Conor McGregor’s return from retirement at UFC 257 at the weekend garnered 22.7 million engagements, according to new statistics released by Nielsen Sports. Although the...

Legendary NBA coach pens BetRivers content deal

Former National Basketball Association (NBA) coach George Karl has been named as the new brand ambassador and spokesperson for the online casino and sports...

World Rugby chooses LiveWire Sport for Olympics and World Cup content...

World Rugby has selected LiveWire Sport to manage its social media channels for the next two years, in an agreement which covers sevens and...

AFC undergoes national and club tournament rebrand overhaul

The Asian Football Confederation (AFC) had unveiled a set of new-look logos and visual identities for a range of national team tournaments and club...

NHL’s Nashville Predators lands fantasy sports deal with DraftKings

National Hockey League (NHL) franchise Nashville Predators has chosen DraftKings as its official daily fantasy sports provider and official sports betting operator in a...

UEFA to ‘spark a revolution’ with first women’s football podcast

UEFA has unveiled its first ever pan-European women’s football podcast, hosted by a handful of professional female footballers as part of the governing body’s...

Football’s Festive Featurettes: Liverpool’s ‘Blood red’ Christmas

The quintessential Christmas advertisement has become as much a part of the festive ritual as a tree decorated in lights or a wreath hanging...

Serie A club launches weekly show on Twitch

Italian club AC Milan has joined its European rivals in signing up to video streaming service Twitch. The Serie A side’s official channel will feature...