NBA and Reddit team for content and advertising collaboration

The National Basketball Association (NBA) has struck a new content and advertising sales partnership with social media platform Reddit. According to Social Media Today, the...

Clubhouse makes sporting debut with 2021 NFL Draft

The National Football League (NFL) has agreed an exclusive content collaboration with social media application Clubhouse ahead of the 2021 NFL Draft. The partnership will...

Professional Fighters League finalises Twitter alliance

The Professional Fighters League (PFL) has formed an alliance with Twitter which will see the mixed martial arts (MMA) promotion’s content made available on...

OneFootball inks Ligue 1 editorial content collaboration

Football-focused media company OneFootball has finalised a content partnership with the French governing body Ligue de Football Professionnel (LFP), representing the firm’s first editorial...

FIVB tops Olympic IF social media rankings

The International Volleyball Federation (FIVB) has been graded as the best performing Olympic International Federation (IF) on social media, according to digital agency Redtorch’s...

Parimatch teams with Juventus for campaign launch

Juventus has collaborated with the Serie A club’s official betting partner and gambling operator Parimatch on a new campaign which features a handful of...

Brazilian national team agrees OneFootball content deal

The Brazilian Football Confederation (CBF) has agreed a content-based partnership with football media company OneFootball. The CBF becomes the first national federation team up with...

British and Irish Lions to explore women’s team with Royal London

The British and Irish Lions rugby union touring team has joined forces with with Royal London to fund a feasibility study to look into the...

Connecting Brands: How influencer marketing has helped the sports sector ride...

Now more than ever, sports brands have had to get ‘creative’ amid the pandemic, and many have turned to influencer marketers and brand ambassadors...

FIBA targets Twitch content creators in multi-year collaboration

The International Basketball Federation (FIBA) has linked up with Twitch as part of a new multi-year collaboration, launching later in spring this year. The Amazon-owned...