Discovery and Snapchat unite for Olympic Games content collaboration
Media company Discovery has expanded its Olympic Games content and advertising agreement with Snap Inc, the parent company of Snapchat, in select European territories.
The...
AC Milan unveils ‘state-of-the-art’ in-house production hub
AC Milan has launched its own in-house media hub to centralise the creation, production and distribution of all of the Serie A club’s audiovisual...
BetMGM names NFL icon Barry Sanders as brand ambassador
National Football League (NFL) Hall of Famer, Barry Sanders, has joined BetMGM as the online gaming and sports betting platform’s celebrity brand ambassador.
As a...
Extreme E joins Chinese social networking app Douyin
Extreme E has signed up to Chinese sports content and short-form video sharing application Douyin.
The electric off-road racing series has joined ByteDance-owned social networking...
SBC Digital – India: How is influencer marketing growing the Indian...
The Indian Premier League (IPL) is intrinsically linked to the entertainment industry, with a handful of movie actors taking on ambassador roles and starting...
McGregor dominates social rankings despite first career KO
Conor McGregor’s return from retirement at UFC 257 at the weekend garnered 22.7 million engagements, according to new statistics released by Nielsen Sports.
Although the...
Legendary NBA coach pens BetRivers content deal
Former National Basketball Association (NBA) coach George Karl has been named as the new brand ambassador and spokesperson for the online casino and sports...
World Rugby chooses LiveWire Sport for Olympics and World Cup content...
World Rugby has selected LiveWire Sport to manage its social media channels for the next two years, in an agreement which covers sevens and...
AFC undergoes national and club tournament rebrand overhaul
The Asian Football Confederation (AFC) had unveiled a set of new-look logos and visual identities for a range of national team tournaments and club...
NHL’s Nashville Predators lands fantasy sports deal with DraftKings
National Hockey League (NHL) franchise Nashville Predators has chosen DraftKings as its official daily fantasy sports provider and official sports betting operator in a...