Football’s Festive Featurettes: Liverpool’s ‘Blood red’ Christmas

The quintessential Christmas advertisement has become as much a part of the festive ritual as a tree decorated in lights or a wreath hanging...

Serie A club launches weekly show on Twitch

Italian club AC Milan has joined its European rivals in signing up to video streaming service Twitch. The Serie A side’s official channel will feature...

DAZN unveils OTT boxing-centred streaming service

Media company DAZN’s over-the-top (OTT) streaming service has launched today, with Billy Joe Saunders’ super-middleweight bout against Martin Murray set to headline the platform...

Football’s Festive Featurettes: Ben Chilwell and the sacred scarf

The quintessential Christmas advertisement has become as much a part of the festive ritual as a tree decorated in lights or a wreath hanging...

Brazilian footballer to subscribes to Betmotion in sponsorship agreement

Online gambling platform Betmotion has teamed up with Brazlian international footballer Cristiane Rozeira in a one-year agreement, which will allow the company to use...

Facebook to drive One Championship engagement in new partnership

Mixed martial arts (MMA) promotion One Championship has agreed a deal with social media network Facebook to create custom content and promote its athletes...

Sportradar announces new product set to transform the fan experience

Sportradar has today launched a new product aimed at sports media companies that will revolutionise the landscape of the fan experience, according to a...

UFC expands deal with Snapchat to deliver new short-form content

The Ultimate Fighting Championship (UFC) and Snapchat has extended its partnership, bringing viewers new and exclusive features and content via the multimedia application. Content from...

SofaScore: Strengthening fan engagement with expansive data

Daniel Jurilj Ad operations and Sales Manager at SofaScore underlined the importance of maximising data when it comes to fan engagement, as well as...

ICC swings big for social engagement at Cricket World Cup

The ICC is seeking to reach new audiences and increase engagement levels at the ongoing Men’s Cricket World Cup. The tournament, which is taking place...