ICC swings big for social engagement at Cricket World Cup
The ICC is seeking to reach new audiences and increase engagement levels at the ongoing Men’s Cricket World Cup.
The tournament, which is taking place...
The UFC deepens commitment to Chinese market with Weibo
The UFC is seeking to strengthen engagement in the Chinese market, unveiling a newly signed strategic partnership with Weibo, China’s leading social media platform.
The deal...
Tottenham warned by the ASA over social media post
English Premier League side, Tottenham Hotspur has been reprimanded by the ASA over a social media advert for the club’s official betting partner, William...
MLS extends “highly effective” Twitter partnership
Major League Soccer is looking to deepen social engagement with the expansion of its Twitter partnership, which will now run through the end of...
Bayern Munich elevates fan engagement with TikTok entry
FC Bayern Munich has become the latest European football club seeking to elevate its fan engagement by joining the video-focused social network TikTok.
The entry...
Santos tunes into Spotify partnership
Campeonato Brasileiro Série A side, Santos is the latest side seeking to heighten its fan engagement through music streaming platform, Spotify.
As part of the...
Vanarama’s Daryl West on driving the National League’s FIFA 20 campaign
Vanarama is spearheading a campaign, which has already received the backing of a number of clubs and the former FA Chairman David Bernstein, to get...
Fox Sports unites with Facebook to elevate Copa Libertadores coverage
Fox Sports has united with Facebook to unveil a one-year partnership that will allow both platforms to elevate the amount of South American football...
The UFC deepens fan engagement with Toutiao
The UFC has partnered with Toutiao, Chinese content discovery platform, aiming to enhance fan engagement in the country with a new touchpoint to access...
How Manchester City swiped right into a new market
In April 2018, Manchester City and Tinder announced what could be considered an groundbreaking partnership in the Premier League marketing sector.
As the online world...