Nielsen Sports: The Hundred draws in younger viewership demographic

The England and Wales Cricket Board’s (ECB) new tournament format, The Hundred, recorded impressive viewing figures for the opening weekend, despite fierce competition for...

AR sports engagement firm raises €7.6m in seed funding

Portugal-based AR sports engagement start-up My LADS has closed a €7.6 million Seed Investment Round led by Riva Technology and Entertainment (RTE) ‘leverage tech...

Spreadex continues sponsorship splurge with Fulham FC

Fulham FC has signed up financial trading and sports betting firm Spreadex as a principal partner of the EFL Championship club for the next...

Cleveland Cavaliers become third NBA recruit to Socios.com platform

The Cleveland Cavaliers of the National Basketball Association (NBA) and Socios.com have announced an official team partnership to create brand awareness through the Cavaliers'...

Stats Perform brings ‘new depth’ of insight in Orlando Magic extension

Stats Perform has extended its agreement with National Basketball Association (NBA) franchise the Orlando Magic. As part of the collaboration, the Magic will continue to...

Virgin Bet gains Ayr Gold Cup Festival naming rights

Virgin Bet has secured a sponsorship agreement with the Ayr Gold Cup, along with the naming rights to the three-day Ayr Gold Cup Festival,...

Fonbet enters Belarusian market with FC BATE

Belarusian football team FC BATE has inked a sponsorship agreement with sports betting operator Fonbet. Through the long-term partnership, Fonbet’s branding will be displayed at...

AC Milan expands African presence with Premier Bet

AC Milan has designated iGaming brand Premier Bet as the Serie A club’s official betting partner in Africa. Touted as a ‘new and exciting partnership’...

BCCI confirms second leg IPL 2021 schedule in UAE

The Board of Control for Cricket in India (BCCI) has unveiled the schedule for the remainder of the VIVO Indian Premier League (IPL) 2021...

Eintracht Frankfurt forms Betway Group sponsorship pact

Eintracht Frankfurt FC has inked a three-year deal with the Betway Group which will see the firm become the Bundesliga club’s official betting partner. The...