NBA nets new beer partner in Michelob Ultra

Ahead of the NBA's return to play on July 30, Michelob Ultra has announced a multi-year partnership with the competition to become its official...

Misfits Gaming strengthens Miami Heat and Orlando Magic partnership

Esports organisation Misfits Gaming Group has expanded its partnership with Florida-based NBA sides Miami Heat and Orlando Magic, enabling both teams to include all...

Stats Perform strengthens streaming partnership with NBL

Stats Perform has announced the continuation of its multi-year, exclusive official betting data and streaming partnership with Australia’s Hungry Jack’s National Basketball League (NBL).  The...

NBPA looks to boost social engagement with Opendorse

The National Basketball Players Association (NBPA) and its for-profit arm, THINK450, have announced a partnership with Opendorse that will provide NBA players and brand...

NBA approves plans for July resumption at Disney World 

The National Basketball Association’s (NBA) board of governors has agreed on a competitive format for the restart of its 2019-20 campaign, which will see...

NBA replaces Spalding with Wilson as official ball manufacturer

The National Basketball Association (NBA) has replaced its long time partner Spalding with Wilson Sporting Goods Co. after the league announced that the Chicago...

WNBA Draft sees 123 per cent increase in viewership

The Women’s National Basketball Association (WNBA) Draft has recorded a 123 per cent increase in viewership on ESPN compared to last year's event. There were...

NBA nets multiyear fan engagement ‘alliance’ with Microsoft

The National Basketball Association (NBA) has penned a new multiyear ‘alliance’ with Microsoft Corp, enhancing the organisation's fan engagement opportunities from the 2020-21 campaign. As...

Milwaukee Bucks assists fan engagement with content hub launch

National Basketball Association (NBA) franchise the Milwaukee Bucks has announced its new content hub designed to maintain fan engagement during the COVID-19 crisis. The aptly...

NBA launches $100,000 esports all-pro charity tournament

The National Basketball Association (NBA) has announced its own all-pro esport competition, the NBA 2K Players Tournament, which will see the likes of Kevin...