SoFi and Jayson Tatum partner for $1m financial literacy initiative

US bank SoFi has announced a partnership with the Boston Celtics’ Jayson Tatum to offer and promote financial literacy by donating $1m.  The SoFi Generational...

DAZN brings FIBA’s Courtside 1891 to deliver basketball content

FIBA is bringing its live streaming service, Courtside 1891, to DAZN to increase the visibility of FIBA World Cup and Qualifier games.  DAZN will partner...

DraftKings adds LeBron James to sports partnership roster

DraftKings has given its sports marketing activity a major boost this week with the addition of one of the world’s most famous basketball players. The...

FairPlay conducts first M&A under new identity just one week after...

FairPlay Sports Media (FairPlay/FPSM) has made an early move under its new brand identity, acquiring sports technology and data platform Quarter4 (Q4). Founded in 2019...

Sportradar partners with Euroleague Basketball in second integrity deal of 2024

Euroleague Basketball has moved to enhance its integrity and sports safeguarding efforts via a partnership with Sportradar, the Swiss sports tech and data company. The...

NBC partners with Cosm for “Shared Reality” sports matches

NBC Sports has announced a new partnership with Cosm to deliver “Shared Reality” sports matches including English Premier League games.  The American-based broadcasting network announced...

FIBA & TCL continue to enhance brand awareness in partnership renewal

The International Basketball Federation (FIBA) has announced the extension of its partnership with Chinese electronics company TCL Technology.  The four-year partnership renewal will see TCL...

New LA Clippers arena to host 2026 NBA All-Star Weekend

Los Angeles will host NBA All-Star Weekend for a record seventh time in 2026 in the LA Clippers’ new Intuit Dome arena. NBA Commissioner Adam...

LeBron James among NBA stars to feature in Netflix docuseries

Netflix is reportedly working on a docuseries centred around the NBA and its stars in the same vein as its recent NFL centric show...

British Basketball League adds Bally Sports to US media expansion

Bally Sports has been announced as the latest US broadcaster to showcase the British Basketball League (BBL) in the country.  The sports streaming app will...