NBA and Reddit team for content and advertising collaboration
The National Basketball Association (NBA) has struck a new content and advertising sales partnership with social media platform Reddit.
According to Social Media Today, the...
Genius Sports strikes B.League data and video streaming collaboration
The B.League - the governing body for professional basketball in Japan - has selected Genius Sports as its exclusive international streaming and data partner...
ESPN launches betting-oriented NBA broadcast
US sports media network ESPN will today launch its first betting-focused broadcast covering the National Basketball Association (NBA).
The Daily Wager Special will see commentators...
NOC*NSF partners with Sportradar for competition monitoring
Sportradar Integrity Services has formed an alliance with the Netherlands Olympic Committee*Dutch Sports Federation (NOC*NSF) which will allow the sports integrity solutions provider to...
FIVB tops Olympic IF social media rankings
The International Volleyball Federation (FIVB) has been graded as the best performing Olympic International Federation (IF) on social media, according to digital agency Redtorch’s...
Eleven targets North American expansion with Team Whistle acquisition
Multinational sports broadcaster Eleven Sports has purchased Aser Ventures’ sister company, Team Whistle, eyeing expansion in the North American region.
The agreement, which is expected...
European sports sponsorship dips 9% in 2020 as football comes out...
The European sponsorship market has dipped 23% as a result of the coronavirus crisis, according to the 2021 ESA Sponsorship Market Overview.
The report, conducted...
Betway moves into US sports with multi-league NBA and NHL deals
Betway has penned sponsorship agreements with six teams across the National Basketball Association (NBA) and the National Hockey League (NHL).
The online betting and gaming...
Sportradar seals CBA League broadcasting and data tie-up
Sportradar has inked a multi-year partnership with the Chinese Basketball Association (CBA), which comes into effect during the current 2020/21 season.
Sportradar will utilise its...
LeBron James makes PepsiCo endorsement switch
National Basketball Association (NBA) icon LeBron James has made the switch from Coca-Cola to PepsiCo, to become the face of its new energy drink...