Michael Jordan ups investment and joins Sportradar in advisory role

Michael Jordan and sports technology company Sportradar have announced an enhancement of their collaboration, as the former National Basketball League (NBA) player joins the...

LA Clippers announce 23-year partnership in community benefit bid

Intuit has signed a 23-year agreement to hold the official naming rights of the Intuit Dome - the home of the LA Clippers from...

Balkan League extends Delasport partnership

The Balkan International Basketball League (BIBL/Balkan League) has extended its partnership with Delasport, with the firm continuing to serve as the principal partner of...

Tappit and Clear unite ins sports-oriented contactless partnership

Global cashless and data company Tappit and secure identification provider Clear have announced a new strategy partnership focused on developing contactless offerings for professional...

Eleven Sports heightens basketball content in Italy

Eleven Sports has joined the Euroleague Basketball family in becoming the OTT platform broadcaster for its competitions in Italy, consisting of coverage for the...

FanDuel renews Sportradar partnership to strengthen in-play offering

US-focused sports betting operator FanDuel has renewed its contract with Sportradar, maintaining the Swiss company’s status as the data and odds supplier for the...

BioSteel replaces Gatorade official sports drink of LA Lakers

The LA Lakers has named BioSteel as its official sports drink, replacing 25-year partner Gatorade and marking the firm’s ninth sports collaboration. BioSteel branding will...

Chicago Bulls latest sports team to partner with Socios

National Basketball Association (NBA) franchise the Chicago Bulls has become the latest sports team to leverage Socios.com to enhance its fan engagement activities. Part of...

British Columbia Lottery Corporation partners with Genius Sports

Genius Sports has been designated as the official data provider of the British Columbia Lottery Corporation (BCLC) in a new multi-year agreement. Included in the...

Gannett inks ‘historic’ Tipico sports betting partnership

Mass media holding company Gannett Co Inc has inked a five-year, exclusive partnership with Tipico USA Technology Inc - the US subsidiary of European...