BBL teams with Innovation Esports to deliver gaming programme
The British Basketball League (BBL) has partnered with Innovation Esports to launch its inaugural BBL Gaming and Esports programme.
Under the terms of the deal,...
WNBA’s Phoenix Mercury inks ‘largest team sponsorship’ with Bally’s
Bally’s Corporation has partnered with Women’s National Basketball Association (WNBA) franchise, Phoenix Mercury Basketball, marking the company’s first gaming access deal with a professional...
NBA sets record $1.46bn sponsorship revenue
The National Basketball Association (NBA) generated a record high $1.46 billion in corporate revenues, up 6% year-over-year, according to figures from sports partnership consultancy...
TickPick: Sports fans purchasing more NFTs during pandemic
With sports non-fungible tokens (NFTs) enjoying exponential growth in the sporting space, more than one in 10 sports fans have purchased the digital collectibles...
Capturing the ‘raw emotion of sport’ through betting sponsorships
Alliances between sporting teams, leagues and organisations, and betting companies in the US are on the ‘cusp of something extraordinary’, according to industry leaders...
Entain discloses 2021 foundation-backed SportsAid recipients
Entain Plc has named the next 50 young UK athletes who will benefit from the SportsAid ‘Pitching In’ programme, supported by its Entain Foundation.
Through...
Staples Centre to remain LA Lakers’ home until 2041
The Los Angeles Lakers confirmed a new long-term lease agreement with AEG, owners of the team’s current home venue, the Staples Centre.
In addition to...
NBA forms new entity to oversee African growth
The National Basketball Association (NBA) has created a new, standalone entity valued at nearly ‘$1 billion’, to conduct the league’s business in Africa, including...
PointsBet secures company first in WNBA deal
The Women’s National Basketball Association (WNBA) has designated global sportsbook operator PointsBet as an authorised gaming operator of the premier basketball division.
Under the terms...
BAL forges Genius Sports data collaboration
The Basketball Africa League (BAL) has formed a data partnership with Genius Sports, which will see the sports data and technology firm become the...