PCA strengthens gamble awareness in partnership with EPIC

The Professional Cricketers’ Association (PCA) is to enhance education of the issues of gambling in the sport via a four-year partnership with EPIC Risk...

Astropay gains exposure in first-time cricket deal

Astropay has entered the international cricket market after signing an agreement to sponsor Sri Lanka T20 ahead of the T20 World Cup. In collaboration with...

Castore builds sports links in supplying CSA kit

Cricket South Africa (CSA) has introduced Castore as its official apparel partner for the next three years. The collaboration, running from October 1 2021 to...

ICC targets emerging markets with new Australia streaming deal

The International Cricket Council (ICC) has entered an agreement with Cricket Australia to broadcast the Australian cricket schedule on its recently launched ICC.tv platform, focusing...

Castore continues sports drive with England cricket deal

From April 2022, men and women’s kits for the England Cricket team will now be supplied by British clothing manufacturer, Castore, in a new...

BT Sport strengthens cricket portfolio with CPL addition

The Caribbean Premier League (CPL) has been incorporated into BT Sport's suite of cricket competitions, with the broadcaster providing coverage of the 2021 tournaments. As...

Socios.com adds CPL to list of sports partners

The Caribbean Premier League (CPL) has partnered with blockchain technology platform Socios.com, further enhancing the firm’s presence in the sports space. As a result of...

Horizm expands sports portfolio with CWI partnership

Digital inventory management firm Horizm has partnered with Cricket West Indies (CWI), with the aim of unlocking revenues from the governing bodies website and...

ECB: The Hundred draws in 16m viewers and new demographics

The Hundred, the England and Wales Cricket Board’s (ECB) new 100-ball franchise tournament, has recorded a total television audience of 16.1 million viewers. Overall, 510,000...

Report: BT Sport strengthens cricket offering with Ashes coverage

BT Sport has reportedly enhanced its coverage of major international sporting fixtures by acquiring the media rights to The Ashes cricket tournament. According to the...