IPL title sponsor Vivo looking to transfer contract amid political tensions

The title sponsor of the Indian Premier League (IPL), Vivo, is looking to prematurely end its contract with the T20 cricket tournament, according to...

UAE sets plans in motion for new T20 cricket league

The United Arab Emirates (UAE) cricket board has announced plans to launch a new T20 cricket league in December. The league will comprise of six...

Byju’s extends cricketing presence with ICC sponsorship deal

Indian educational technology company Byju's is set to be incorporated into the International Cricket Council’s (ICC) already extensive sponsorship portfolio. The three year agreement will...

BT Sport finalises deal for England’s New Zealand and West Indies...

BT Sport has penned a deal with West Indies and New Zealand cricketing bodies for the exclusive broadcast rights to England men’s and women’s...

Skoda gains regional exposure with lucrative Chennai Super Kings deal

Three-time Indian Premier league (IPL) champions the Chennai Super Kings has signed a multi-year sponsorship agreement with Skoda. The Czech car manufacturer will become the...

Test cricket returns to Channel 4 after 16 year absence

Free-to-air terrestrial broadcaster Channel 4 has won the media rights for the England cricket team’s upcoming Test tour of India. The last minute deal was...

New Zealand Cricket expands Dream11 title sponsorship

New Zealand Cricket (NZC) has signed an extension agreement with title sponsor and fantasy gaming platform Dream11. Under the terms of the agreement, the domestic...

ESPN+ inks ‘largest ever’ media rights deal with CWI

ESPN+ has signed a five-year deal with Cricket West Indies (CWI) for the exclusive US media and digital rights to all West Indies international...

How the COVID-19 crisis unlocked a gap in the market for...

Whilst many live sports have ground to a halt and are still firefighting the financial effects of the COVID-19 pandemic, fantasy sports in India...

SBC Digital – India: How is influencer marketing growing the Indian...

The Indian Premier League (IPL) is intrinsically linked to the entertainment industry, with a handful of movie actors taking on ambassador roles and starting...