Sky acquires India v England cricket series following Channel 4 coverage

Next month’s three one-day international (ODI) matches and five Twenty20 (T20) matches between India and England will be broadcast by Sky Sports. The announcement comes...

South Africa’s T20 Challenge enlists Betway as title sponsor

South Africa’s newly launched T20 Challenge Twenty20 cricket tournament has signed a sponsorship agreement with international online sportsbook Betway. Under the terms of the agreement,...

Vivo set to return to as IPL sponsor after initial withdrawal

Chinese smartphone producer Vivo will return as the official title sponsor of the Indian Premier League (IPL) after initially withdrawing from the agreement last...

ECB enlists Cinch as new England cricket principal partner

The England and Wales Cricket Board (ECB) has named Cinch as its new principal partner, taking over the contract from Natwest. The deal, which covers...

ECB connects grassroots cricket communities through Microsoft partnership

The England and Wales Cricket Board (ECB) has formed a partnership with Microsoft to utilise the firm’s technology to drive innovation with the sport. The...

IPL title sponsor Vivo looking to transfer contract amid political tensions

The title sponsor of the Indian Premier League (IPL), Vivo, is looking to prematurely end its contract with the T20 cricket tournament, according to...

UAE sets plans in motion for new T20 cricket league

The United Arab Emirates (UAE) cricket board has announced plans to launch a new T20 cricket league in December. The league will comprise of six...

Byju’s extends cricketing presence with ICC sponsorship deal

Indian educational technology company Byju's is set to be incorporated into the International Cricket Council’s (ICC) already extensive sponsorship portfolio. The three year agreement will...

BT Sport finalises deal for England’s New Zealand and West Indies...

BT Sport has penned a deal with West Indies and New Zealand cricketing bodies for the exclusive broadcast rights to England men’s and women’s...

Skoda gains regional exposure with lucrative Chennai Super Kings deal

Three-time Indian Premier league (IPL) champions the Chennai Super Kings has signed a multi-year sponsorship agreement with Skoda. The Czech car manufacturer will become the...