Dugout expands US reach with beIN Sports North America partnership

Digital media firm Dugout has expanded its global network by partnering with beIN Sports North America to bring a variety of football content to...

Leicester City strikes Landsail Tyres partnership

Leicester City has announced a new three-year partnership with Landsail Tyres as the firm looks to enhance its brand by partnering with the Premier...

Southampton strengthens cyber security with Acronis partnership

Southampton Football Club has secured a partnership with Acronis as the club looks to strengthen its cyber security solutions, protecting team data assets and...

Paddy Power: “You have to know what you’re talking about, you...

In recent years, football sponsorship and marketing does not just end by securing a shirt deal or deploying a campaign to target a specific...

Premier League agrees Chinese broadcast partnership with Tencent Sports

Following the termination of its £564m deal with PPTV, the Premier League has announced it has signed an agreement with Tencent Sports for rights...

Arsenal scores three-year Sportsbet.io partnership

Arsenal Football Club has secured a partnership with cryptocurrency-based sports betting platform, and current Southampton front-of-shirt sponsor, Sportsbet.io for the next three seasons. As a...

Juventus names Parimatch as official betting partner

Juventus has announced that technology and betting company Parimatch is the club’s latest partner as the Serie A champions prepare for the upcoming campaign....

Southampton strengthens commercial portfolio with eToro renewal

Southampton Football Club has become the latest team to secure a deal despite the Premier League season being well underway, with the team strengthening...

West Brom extends formalwear deal with Marc Darcy

Newly promoted side West Bromwich Albion and menswear brand Marc Darcy have agreed a two year extension meaning that the firm will continue as...

The FA names Vitality as Women’s FA Cup title sponsor

The FA has confirmed that health and life insurance firm Vitality has been named as the Women’s FA Cup’s new title sponsor for the...