Endeavor completes deal for full UFC ownership ahead of IPO

Endeavor Group Holdings has entered into an agreement to acquire full ownership of the Ultimate Fighting Championship. The sports and entertainment conglomerate, which is also...

PFL secures Socios.com fan engagement partnership

The Professional Fighters League (PFL) MMA tournament has become the latest sports organisation to secure a partnership with Socios.com, to utilise the firm’s Fan...

Bellator gains exposure in Ireland via Virgin Media rights link-up

Mixed martial arts promotion Bellator has finalised an exclusive broadcast partnership with Virgin Media Television in Ireland. Under the terms of the agreement, the broadcasting...

Eleven targets North American expansion with Team Whistle acquisition

Multinational sports broadcaster Eleven Sports has purchased Aser Ventures’ sister company, Team Whistle, eyeing expansion in the North American region. The agreement, which is expected...

Endeavor reportedly looking to clinch full UFC ownership

Entertainment conglomerate Endeavor is reportedly looking to expand its shares in the Ultimate Fighting Championship (UFC) to secure full ownership of the leading MMA...

UFC strikes multi-million dollar Love Hemp sponsorship

The Ultimate Fighting Championship (UFC) has landed a multi-million dollar deal with cannabidiol (CBD) product supplier Love Hemp. The five-year agreement, which begins at the...

DCMS calls for justification over the BBC’s venture into MMA

The UK government has called on the BBC to justify its broadcast arrangement with mixed martial arts (MMA) promotion Bellator amid the current debate...

UFC brokers partnership with crypto-betting site Stake.com

International mixed martial arts (MMA) promotion the Ultimate Fighting Championship (UFC) has announced a partnership with cryptocurrency casino and sportsbook Stake.com. The agreement is focused...

UFC forms ‘groundbreaking’ DraftKings fantasy sports partnership

The Ultimate Fighting Championship (UFC) has forged an agreement with DraftKings, which has been earmarked as ‘one of the most significant partnerships’ in the...

UFC strikes deal with Migu to strengthen Chinese market status

The Ultimate Fighting Championship (UFC) has clinched a media rights agreement with China Mobile’s streaming service Migu. Under the terms of the agreement, Migu will...