Bellator MMA to air live on BBC in landmark agreement

Bellator MMA has signed a landmark deal with the BBC to show all of the US-based promotion’s events live on the BBC iPlayer in...

McGregor vs Poirier a ratings knockout on ESPN+

Last Saturday’s UFC lightweight bout between Conor McGregor and Dustin Poirier generated 1.2 million pay-per-view (PPV) buys on ESPN+. This makes the event the most...

McGregor dominates social rankings despite first career KO

Conor McGregor’s return from retirement at UFC 257 at the weekend garnered 22.7 million engagements, according to new statistics released by Nielsen Sports. Although the...

Eleven renews UFC media rights agreement in Belgium

The Ultimate Fighting Championship (UFC) will remain on Eleven after the broadcaster tied down a renewed multi-year deal with the mixed martial arts (MMA)...

RMC Sport ties down UFC rights after lifting of MMA ban

The Ultimate Fighting Championship (UFC) has penned a deal with French subscription service RMC Sport. In November last year, the French Mixed Martial Arts Federation...

The UFC’s middleweight king combines with Stake.com

UFC middleweight champion Israel Adesanya is set to become the new Brand Ambassador of crypto-betting site Stake.com. Following the multi-year deal, Adesanya will become the...

UFC and Zappos.com sign licencing agreement

Mixed martial arts (MMA) promotion company the Ultimate Fighting Championship (UFC) has signed a major licencing agreement with Amazon-owned clothing retailer Zappos.com. The multi-year partnership,...

Facebook to drive One Championship engagement in new partnership

Mixed martial arts (MMA) promotion One Championship has agreed a deal with social media network Facebook to create custom content and promote its athletes...

France backtracks on MMA ban

The media regulation council in France (CSA) has lifted the 15-year-long ban on broadcasting of mixed martial arts (MMA) bouts, the French Mixed Martial...

KamaGames and Tony Ferguson unite to launch Knockout Tournaments

KamaGames has announced the launch of a new Knockout Tournament to its Pokerist app, with UFC star Tony Ferguson as the face of the...