UFC featherweight contender Ilia Topuria links with Alphabook
Alphabook, the crypto-friendly sportsbook and casino operator, has confirmed a new collaboration with surging UFC knockout artist Ilia Topuria.
The brand ambassador deal with Topuria...
FeedConstruct selected as principal partner of BRAVE CF MMA
FeedConstruct has struck a deal with fast growing Mixed Martial Arts (MMA) events promotion company BRAVE CF.
As part of the new deal, BRAVE CF...
ONE Championship elevates US growth with Horizon
Combat sports giant One Championship (ONE) is eyeing growth of activations across the United States, as the group has linked up with Horizon Sports...
UFC and Cosm partner to provide fans with VR experience
The Ultimate Fighting Championship (UFC) is aiming to make fans become even closer to the fights by partnering with immersive tech firm Cosm.
The mixed...
Gilbert Burns links with Stake ahead of UFC 287
As he prepares for a significant welterweight collision this weekend, Gilbert Burns has confirmed a new partnership with online sports betting and casino operator,...
WWE sells to UFC owner Endeavour to create $21bn merger
Endeavour Group has acquired a 51% majority stake in World Wrestling Entertainment (WWE).
WWE becomes the latest sports entertainment company to be purchased by Endeavour...
The PFL adds DAZN Bet as official partner ahead of European...
As the MMA promotion continues its global expansion, The Professional Fighters League (PFL) has announced a new partnership with DAZN Bet.
It builds on the...
DAZN launches on Sky channel 429 ahead of Anthony Joshua return
DAZN has announced its expansion in the UK, launching DAZN 1 HD on Sky Channel 429.
The move comes ahead of a significant period for...
UFC fuels global growth with TikTok expansion
The UFC has expanded its partnership with TikTok, ahead of a significant week for the promotion as it prepares for its first UK PPV...
UFC owner reveals ‘a lot of buyers’ interested in TV rights
As the Ultimate Fighting Championship’s (UFC) TV deal with ESPN runs out in the next two years, Ari Emanuel - CEO of UFC parent...