Gannett inks ‘historic’ Tipico sports betting partnership

Mass media holding company Gannett Co Inc has inked a five-year, exclusive partnership with Tipico USA Technology Inc - the US subsidiary of European...

UEFA partners with Engelbert Strauss for Europa League and Europa Conference

UEFA has selected German-based work and utility brand Engelbert Strauss as a partner of the second-tier UEFA Europa League and the newly formed, third-tier...

Therabody makes first foray into US with Seattle Sounders

Seattle Sounders has named global tech wellness company Therabody as the official recovery partner of the Major League Soccer (MLS) franchise, marking the firm’s...

NBL agrees ESPN, Foxtel and News Corp deals in ‘watershed moment’

The Australian National Basketball League (NBL) has sealed a new ‘ground-breaking’ three-year media rights arrangement with Foxtel, ESPN and News Corporation Australia, in what...

Atlético River Plate forms Codere sponsorship pact

Club Atlético River Plate has inked a four-year sponsorship agreement to designate Codere as the official betting partner of the Argentinian team, until August...

PSG secures Autohero premium partnership and vape brand-first

Ligue 1 giant Paris Saint-Germain (PSG) has named Autohero as the top-flight team’s newest premium partner. The German company, which launched in France in 2019,...

GBGB expands funding through Injury Recovery Scheme

The Greyhound Board of Great Britain (GBGB) has announced that it will increase the levels of funding available to cover the treatment costs of...

Nielsen Sports: The Hundred draws in younger viewership demographic

The England and Wales Cricket Board’s (ECB) new tournament format, The Hundred, recorded impressive viewing figures for the opening weekend, despite fierce competition for...

AR sports engagement firm raises €7.6m in seed funding

Portugal-based AR sports engagement start-up My LADS has closed a €7.6 million Seed Investment Round led by Riva Technology and Entertainment (RTE) ‘leverage tech...

Spreadex continues sponsorship splurge with Fulham FC

Fulham FC has signed up financial trading and sports betting firm Spreadex as a principal partner of the EFL Championship club for the next...