Nine Super League clubs reinstated by ECA

The executive board of the European Club Association (ECA) has accepted requests from nine of the 12 clubs of the breakaway European Super League...

Newcastle United adds BoyleSports into sponsorship portfolio

Newcastle United FC has added a third sports betting operator into its portfolio of official partners, naming BoyleSports its UK and Ireland betting partner. The...

Benfica embraces sports betting with Betano deal

SL Benfica has become the latest Portuguese sports organisation to partner with a sports betting company, striking a deal with Betano. Under the terms of...

GambleAware reignites ‘Bet Regret’ campaign as football season gets underway

GambleAware has relaunched its ‘Bet Regret’ advertising campaign as the Premier League and English Football League (EFL) seasons got underway.. The responsible betting charity will...

Portuguese Basketball Federation links with Betclic

The Portuguese Basketball Federation has expanded its sponsorship portfolio to include French sports betting operator Betclic. Betclic will strengthen its brand visibility and marketing capabilities...

Report: BT Sport strengthens cricket offering with Ashes coverage

BT Sport has reportedly enhanced its coverage of major international sporting fixtures by acquiring the media rights to The Ashes cricket tournament. According to the...

Ronaldo partners with LiveScore for ‘More Than A Score’ campaign

Sports media firm and sports update provider LiveScore has recruited Cristiano Ronaldo as part of its ‘More Than a Score’ advertising campaign. The campaign marks...

CVC secures LaLiga approval but El Clasico remain opposed

Private equity firm CVC has secured approval from 38 of the 42 club’s of Spain’s LaLiga to secure a stake in the league although...

Betfred nets title sponsorship of Challenge Cup finals

Sports betting operator Betfred has enhanced its partnership with the Rugby Football League (RFL), clinching the title sponsorships to all three Challenge Cup Finals. The...

Brentford FC links with CoinJar ahead of top-flight return

Brentford FC has made its debut in the cryptocurrency space ahead of its first Premier League match against Arsenal, linking with cryptocurrency exchange CoinJar. As...