Calvin Samut, Socios: “Storytelling is among the most powerful marketing tactics”
Three of the biggest tournaments in the sports scene are coming up this summer. These present some big marketing opportunities, but brands need to...
IOC and Intel to ‘reshape’ world of sports with AI tech
As the official worldwide AI platform partner of the Paris Olympics 2024, Intel has announced it will introduce new, innovative AI experiences to improve...
EuroLeague season breaks all-time attendance record
The end of the 2023-24 EuroLeague regular season has seen it become the most attended in history averaging 8,748 games per game.
A total of...
Football Australia seeks government support amid AFC plans
Football Australia has announced New South Wales, Queensland and Western Australia as the proposed host states for the AFC Women’s Asian Cup 2026, amid...
IMG’s Sport 24 to broadcast EURO 2024 across flights and cruises
Sport24, IMG’s inflight and in-ship live sports channel, has been granted broadcast rights for this summer’s EURO 2024.
IMG secured the broadcasting rights deal with...
Manchester City & OKX collab on limited edition shirt NFTs
Manchester City have launched an NFT campaign called ‘Unseen City Shirts’ in collaboration with cryptocurrency exchange OKX.
From the 22-25 April, the commemorative football shirts...
FIBA 3×3 embraces ‘cultural influences’ in Karl Lagerfeld deal
The International Basketball Federation’s 3x3 league (FIBA 3x3) has partnered with Karl Lagerfeld for the FIBA 3x3 2024 season to celebrate the urban culture...
FA Cup changes spark fury throughout the football pyramid
The FA Cup holds a prestigious legacy, originating in the 1871/72 season, marking it as one of football's oldest competitions. Over time it has...
Forbes names UFC as most valuable combat sports company at $11.3bn
The Ultimate Fighting Championship (UFC) is the most valuable combat sports promotion in the world according to Forbes.
The mixed martial arts company was valued...
Extreme E keeps up the media pace with Canal 13 renewal
Extreme E is continuing to expand its global visibility via media rights partnerships, extending its deal with Chile’s Canal 13 broadcaster this week.
Canal 13...