PSL deepens fan engagement with TikTok link-up
The Pakistan Super League (PSL) has struck a deal with social media video platform TikTok, creating ‘bespoke content’ to boost fan engagement.
Confirmed by the...
TIM to take Serie A sponsorship beyond 25-year mark
The Italian top-flight Lega Serie A has renewed its title sponsorship agreement with telecommunications giant Telecom Italia (TIM).
The latest extension to the long-running agreement,...
UEFA brings Euro 2020 to Epic Games’ Fortnite
UEFA has teamed up with American software developer and publisher Epic Games to launch a 2020 European Championships themed tournament within the Fortnite platform,...
FA hires first female Chairwoman in 157-year history
The Football Association (FA) has appointed Debbie Hewitt MBE as its first female Chair in the governing body’s 157-year history.
Following a unanimous choice of...
Premier Golf League eyes 2023 launch despite ‘exclusion’ fears
The World Golf Group (WGG) has earmarked January 2023 as an ‘entirely feasible’ start date for the breakaway golf circuit, the Premier Golf League...
Norwich City shirt sponsor apologises for inappropriate marketing promotions
Norwich City has apologised to supporters who criticised the Premier League club for partnering with Asian betting operator BK8 Sports which promoted adult content...
CPL drives fan engagement in ComeOn! link-up
The Canadian Premier League (CPL) has designated ComeOn! as the official sports betting and online casino partner of the professional football league.
Under the terms...
Piing: Bringing mass fan engagement into the post-pandemic era
As the COVID-19 pandemic forced fans out of the stadiums and matches behind closed doors, professional sports organisations were forced to look for innovative...
CVC in ‘advanced’ talks over $600m ATP and WTA merger
Private equity firm CVC Capital Partners is in negotiations over a $600 million deal to combine the Association of Tennis Professionals (ATP) and Women’s...
Middlesbrough prolongs Kindred Group commercial alliance
EFL Championship club Middlesbrough FC has extended its principal partnership with online gambling operator Kindred Group for the next three seasons.
As part of the...