New York Giants inks first crypto-focused NFL partnership

The New York Giants has become the first National Football League (NFL) franchise to enlist a cryptocurrency partner, following an agreement inked with Bitcoin-focused...

NFL 2021 Draft attracts third-highest overall viewership

The first night of the 2021 National Football League (NFL) Draft attracted its second highest-ever domestic audience, averaging 12.6 million viewers, according to Nielsen...

Better Collective to acquire Action Network for $240m

Sports betting media firm Better Collective AS has reached ‘definitive terms’ to acquire sports betting publisher the Action Network for a fee of $240...

NFL fast-tracks Amazon Thursday Night Football package to 2022

The National Football League (NFL) has fast-tracked Amazon’s domestic media rights contract, bringing forward the deal by one year to 2022 to allow the...

Amazon appoints Marc Patrick as global sports marketing lead

Multinational technology firm Amazon has installed Marc Patrick as its new Global Head of Sports Marketing. The former Nike Senior Executive will take the lead...

Genius Sports attributes corporate growth to data rights services

Sports data and technology firm Genius Sports recorded corporate revenues of $149 million – up 30% on the FY2019 results - in its financial...

Clubhouse makes sporting debut with 2021 NFL Draft

The National Football League (NFL) has agreed an exclusive content collaboration with social media application Clubhouse ahead of the 2021 NFL Draft. The partnership will...

SBC appoints Bob McFarland as SVP Sales & Commercial – Americas

SBC has made a major investment into both the North American and Latin American sports betting and gaming markets with the recruitment of Bob...

NFL puts pen to paper on landmark trio of sports betting...

The National Football League (NFL) has designated Caesars Entertainment, DraftKings and FanDuel as its first-ever US official sports betting partners. The trio of multi-year agreements...

Chicago Fire strikes responsible betting alliance with Entain and Epic

Major League Soccer (MLS) franchise Chicago Fire FC has become the first team from the league to launch a problem gambling and sports betting...