Betfred to open activation tent for Broncos fans

Betfred Sports has announced plans to open its activation tent at Empower Field Stadium for every Denver Broncos home game, in a bid to...

Penguins secure helmet partnership in Bold Penguin ‘winning’ deal

Pittsburgh Penguins has announced Bold Penguin, an insurance technology provider, as its official helmet partner starting from the 2021/22 season. The Bold Penguin logo is...

Inter Miami signs crypto firm XBTO as debut shirt sponsor

Major League Soccer (MLS) franchise Inter Miami has named crypto-finance company XBTO as its first front-of-shirt sponsor. Prior to the agreement, Inter Miami was one...

PointsBet aid Austin FC in first MLS promotional partnership

Austin FC has signed an agreement which titles PointsBet, an online gaming operator, naming the firm a founding partner of the club in a...

Indianapolis Colts secure casino partnership in fan engagement boost

Indianapolis Colts and Caesars Entertainment have announced a multi-year agreement that sees Caesars Sportsbook become the sports betting partner and the only official casino...

Meijer bag feature across Red Wing helmets

The Detroit Red Wings has announced that Meijer, a Michigan-based grocery firm, will serve as the club's new Helmet Entitlement Partner, and will have...

Tappit and Clear unite ins sports-oriented contactless partnership

Global cashless and data company Tappit and secure identification provider Clear have announced a new strategy partnership focused on developing contactless offerings for professional...

NHL nets further NENT coverage in Poland via partnership expansion

The National Hockey League (NHL) has signed a five-year media rights agreement  with Nordic Entertainment Group (NENT Group) to broadcast its 1,400 live NHL...

New York Jets add to sports betting partner portfolio

The New York Jets and WynnBET have inked a new deal as the National Football League (NFL) side continues to expand its portfolio of...

NFL renews 5G deal with Verizon for another decade

The National Football League (NFL) has announced a new 10 year partnership with Verizon, expanding its existing relationship with the technology company, with a...