Chicago Fire strikes responsible betting alliance with Entain and Epic

Major League Soccer (MLS) franchise Chicago Fire FC has become the first team from the league to launch a problem gambling and sports betting...

Hyperice secures multi-team deal with US Soccer

Recovery and performance technology developer Hyperice has further enhanced its status in the field of professional sports via an agreement with the United States...

San Jose Earthquakes form ‘game changing’ partnership with PayPal

The San Jose Earthquakes of Major League Soccer (MLS) has secured a partnership with PayPal, centred around naming rights and contactless payments methods. As a...

North American merger will broaden appeal and generate revenue, says Infantino

A potential merger between North America’s two biggest football leagues - Mexico’s Liga MX and the US’ Major League Soccer (MLS) - has been supported...

TikTok further expands sponsorship portfolio with US soccer deals

TikTok has added two American soccer partners to its expanding sponsorship portfolio, building on existing agreements in both the US and Europe. The multiyear agreements...

Satisfi Labs nets sponsorship deals with two Los Angeles sports franchises

Satisfi Labs, an Artificial Intelligence company, has signed multi-year sponsorship agreements with two Los Angeles sports clubs - the LA Kings and LA Galaxy. The...

Midea expands Manchester City sponsorship with new international partner

Home appliances firm Midea has added Major League Soccer (MLS) franchise New York City FC to its international roster in an extension of its agreement...

NWSL announces independence and expansion plans

The National Women’s Soccer League (NWSL) has announced the end of its partnership with the United States Soccer Federation (USSF) at its ninth annual...

MLS steps in to manage sale of Real Salt Lake franchise

Real Salt Lake players battle for the ball
Major League Soccer (MLS) has stepped in to take over the sales process of Utah Soccer Holdings (USH), Real Salt Lake’s parent company, according...

Danita Johnson makes history as first black president of MLS franchise

The Capitol Building in Washington DC
Danita Johnson has been named as the first black president of a Major Soccer League (MLS) club after DC United appointed the 37-year-old as...