MLS unveils plans for new competition to develop ‘business side’ of...
Major League Soccer (MLS) has revealed plans to launch a new, lower-division league in 2022.
Made up of 20 MLS clubs, along with the potential...
Chicago Fire strikes responsible betting alliance with Entain and Epic
Major League Soccer (MLS) franchise Chicago Fire FC has become the first team from the league to launch a problem gambling and sports betting...
Hyperice secures multi-team deal with US Soccer
Recovery and performance technology developer Hyperice has further enhanced its status in the field of professional sports via an agreement with the United States...
San Jose Earthquakes form ‘game changing’ partnership with PayPal
The San Jose Earthquakes of Major League Soccer (MLS) has secured a partnership with PayPal, centred around naming rights and contactless payments methods.
As a...
North American merger will broaden appeal and generate revenue, says Infantino
A potential merger between North America’s two biggest football leagues - Mexico’s Liga MX and the US’ Major League Soccer (MLS) - has been supported...
TikTok further expands sponsorship portfolio with US soccer deals
TikTok has added two American soccer partners to its expanding sponsorship portfolio, building on existing agreements in both the US and Europe.
The multiyear agreements...
Satisfi Labs nets sponsorship deals with two Los Angeles sports franchises
Satisfi Labs, an Artificial Intelligence company, has signed multi-year sponsorship agreements with two Los Angeles sports clubs - the LA Kings and LA Galaxy.
The...
Midea expands Manchester City sponsorship with new international partner
Home appliances firm Midea has added Major League Soccer (MLS) franchise New York City FC to its international roster in an extension of its agreement...
NWSL announces independence and expansion plans
The National Women’s Soccer League (NWSL) has announced the end of its partnership with the United States Soccer Federation (USSF) at its ninth annual...
MLS steps in to manage sale of Real Salt Lake franchise
Major League Soccer (MLS) has stepped in to take over the sales process of Utah Soccer Holdings (USH), Real Salt Lake’s parent company, according...