Amazon appoints Marc Patrick as global sports marketing lead

Multinational technology firm Amazon has installed Marc Patrick as its new Global Head of Sports Marketing. The former Nike Senior Executive will take the lead...

Genius Sports attributes corporate growth to data rights services

Sports data and technology firm Genius Sports recorded corporate revenues of $149 million – up 30% on the FY2019 results - in its financial...

Clubhouse makes sporting debut with 2021 NFL Draft

The National Football League (NFL) has agreed an exclusive content collaboration with social media application Clubhouse ahead of the 2021 NFL Draft. The partnership will...

NFL puts pen to paper on landmark trio of sports betting...

The National Football League (NFL) has designated Caesars Entertainment, DraftKings and FanDuel as its first-ever US official sports betting partners. The trio of multi-year agreements...

NFL secures $450 million in Genius Sports shares

The NFL has gained a stake of nearly $450 million in Genius Sports Group, amounting to around 22.5 million shares. Under the terms of the...

Genius Sports brings together portfolio with new brand identity

Genius Sports Group has presented its new corporate brand and identity, which will consolidate the firm’s entire sports tech portfolio and data assets under...

Genius Sports and NFL form fan-focused partnership

Genius Sports has been designated as the lead strategic data partner for the National Football League (NFL) in a tie-up which will see the...

NFL gives 17-game regular season revamp the green light

The National Football League (NFL) has formally ratified plans for the expansion of the regular season to 17 games from the 2021 campaign following...

Eleven targets North American expansion with Team Whistle acquisition

Multinational sports broadcaster Eleven Sports has purchased Aser Ventures’ sister company, Team Whistle, eyeing expansion in the North American region. The agreement, which is expected...

Sportradar cements US presence with Synergy Sports acquisition

Sportradar has entered into a definitive agreement to acquire US-based sports technology and analytics firm Synergy Sports. Strengthening its position in the US market, Sportradar...