NBC partners with Cosm for “Shared Reality” sports matches
NBC Sports has announced a new partnership with Cosm to deliver “Shared Reality” sports matches including English Premier League games.
The American-based broadcasting network announced...
NHL announces Tylenol as new partner with plans to “engage fans...
The National Hockey League (NHL) has unveiled the Canadian brand Tylenol as its Official Pain, Cold & Flu Symptom Relief Partner.
Tylenol, originally introduced in...
PWHL enters 2024 season with range of regional rights deals
The Professional Women’s Hockey League (PWHL) has signed a plethora of media rights agreements for the 2024 season which commenced earlier this week.
Ahead of...
Rogers commits to ‘growing the game’ via PWHL partnership
The Professional Women’s Hockey League (PWHL) has announced Rogers Communications will become its official telecommunications partner in Canada.
A multi-year agreement was signed ahead of...
NHL extends BetMGM deal for ‘unforgettable’ fan-focused activations
The National Hockey League (NHL) has agreed to an extension of its North American sponsorship agreement with igaming provider BetMGM.
As a result, BetMGM will...
NHL’s Washington Capitals eye Virginia as potential new home
An agreement has been reached for the Washington Capitals to relocate to a new state-of-the-art arena at Potomac Yard in Alexandria, Virginia, by 2028.
According...
ViewLift boosts NHL TV apps offering with a core design overhaul
The National Hockey League (NHL) has deepened its commitment with sports streaming powerhouse ViewLift to bring hockey fans the best from the sport through...
PENN gets US boost to ESPN BET visibility with NHL deal
PENN Entertainment has signed a multi-national, multi-year partnership with the NHL encompassing its US and Canada-facing betting brands.
Terms of the agreement will see PENN’s...
NHL’s Canadiens sign Air Canada as official away jersey partner
National Hockey League (NHL) team Montreal Canadiens has announced a multi-year jersey partnership with air travel operator Air Canada.
The deal will place the Air...
NBA, MLB and NHL launch safer betting campaign with bookmaker backing
Three of the four major US sports leagues have launched a new safer gambling campaign, titled ‘Never Know What’s Next’, in partnership with a...