Ryan Reynolds withdraws from Ottawa Senators takeover race
Hollywood star Ryan Reynolds’ push to add the National Hockey League (NHL) franchise - the Ottawa Senators - to his growing sports portfolio has...
Low6 lands two-year production deal for NHL-branded games
Sportsbook tech provider Low6 has been drafted as the official supplier of “highly innovative games” for the NHL.
The agreement has also labelled Low6 as...
Major US sports leagues combine for responsible advertising principles
MLB has confirmed its joining the recently-formed Coalition for Responsible Sports Betting Advertising, which looks to ensure social responsibility is maintained when it comes...
Fanatics agrees 10-year manufacturer deal with NHL
Sports outfitter Fanatics has signed a 10-year deal with the National Hockey League (NHL) to become its jersey manufacturer, replacing its predecessor Adidas.
Commencing from...
Kindred’s Unibet named official partner of NHL in Sweden
In a multiyear agreement, Unibet has become an official partner of the NHL in Sweden.
The flagship brand of Kindred Group will conduct ‘dynamic marketing...
Betfred connects with hockey fans via Golden Knights partnership
The Vegas Golden Knights and Betfred Sports have inked an agreement for the latter to become an official sports betting partner of the NHL...
Capitals to give Hyundai Motor America ‘unparalleled exposure’
The Washington Capitals and Hyundai Motor America have linked to form an automotive partnership.
During the NHL team’s games, the automaker's branding will be visible...
SiriusXM to produce daily NHL radio content in enhanced streaming deal
The NHL has extended its broadcast partnership with SiriusXM and SiriusXM Canada through to the 2028-29 season.
The platform will continue to give hockey fans...
NHL and BET99 amplify engagement for Canadian hockey fans
The NHL has partnered with Canadian sports betting and casino company BET99 naming the latter an official partner of the league.
The deal sees the...
Nashville Predators and BetMGM to improve the fan experience
BetMGM has announced that the company is now an official sports betting partner of the Nashville Predators.
The multi-year agreement sees the sports betting and...