Blackhawks aid Belle Tire in Chicago market expansion
The Chicago Blackhawks announced that Belle Tire will serve as the team's helmet partner, as the collaboration aids the tire company’s expansion into the...
NHL announces Liga Stavok as sports betting partner in marketing push
The National Hockey League (NHL) has announced Liga Stavok as its sports betting partner, alongside the official sportsbook of the NHL in Russia and...
NHL partners OFX to aid league in currency exchange
The National Hockey League (NHL) has signed a deal which names OFX, a money transfer provider, as its official currency exchange provider.
OFX has agreed...
Penguins secure helmet partnership in Bold Penguin ‘winning’ deal
Pittsburgh Penguins has announced Bold Penguin, an insurance technology provider, as its official helmet partner starting from the 2021/22 season.
The Bold Penguin logo is...
Meijer bag feature across Red Wing helmets
The Detroit Red Wings has announced that Meijer, a Michigan-based grocery firm, will serve as the club's new Helmet Entitlement Partner, and will have...
NHL nets further NENT coverage in Poland via partnership expansion
The National Hockey League (NHL) has signed a five-year media rights agreement with Nordic Entertainment Group (NENT Group) to broadcast its 1,400 live NHL...
Cam Adair: Pro athletes must be educated on gaming and mental...
As the sports betting industry in the US continues to rise, questions regarding both sporting integrity and mental safeguarding have become increasingly prominent.
A notable...
FanDuel renews Sportradar partnership to strengthen in-play offering
US-focused sports betting operator FanDuel has renewed its contract with Sportradar, maintaining the Swiss company’s status as the data and odds supplier for the...
NHL to allow jersey sponsorships for 2021/22 season
The National Hockey League (NHL) is set to give its 32 teams approval to enter into jersey sponsorship deals, following agreement by its board...
Ethernity launches Alex Ovechkin NFTs authenticated collection
Crypto-based marketplace and platform for digital collectibles Ethernity has launched an authenticated collection of non-fungible tokens (NFTs) centred around National Hockey League (NHL) star...