MLB undergoes historic minor league structure overhaul

Major League Baseball (MLB) has completed its takeover of the affiliated minor leagues after each of the 120 clubs invited to join the Professional...

ESPN considering ‘shareholder value’ of NFL rights package

Walt Disney Co. Chief Executive, Bob Chapek, has reiterated that the firm will take into account ‘shareholder value’ when making a decision on ESPN’s...

NHL takes equity stake in PointsBet via new partnership

The National Hockey League (NHL) has formed a multi-year partnership with online betting operator PointsBet, covering the United States and Australia. Under the terms of...

2021 Super Bowl posts lowest viewership ratings since 2007

The 2021 Super Bowl LV drew in an average viewing audience of 96.4 million on CBS Sports, making the annual National Football League (NFL)...

ProSieben builds on Super Bowl success with ELF expansion

German broadcaster ProSieben has gained the media rights to the new European League of Football (ELF) following successful viewership figures for the latest Super...

Tampa Bay Buccaneers selects Little Caesars as new pizza partner

Super Bowl LV champions, the Tampa Bay Buccaneers, have named Little Caesars as the official pizza of the National Football League (NFL) franchise and...

Vegas Golden Knights selects Upick as NHL sponsor

The Vegas Golden Knights has become the first National Hockey League (NHL) franchise to pen a deal with a Mexican sponsor in sportsbook Upick. Under...

Betting sponsorships make significant contribution to NFL revenues

The National Football League’s (NFL) sponsorship revenues have increased by over 10%, with earnings from gambling partnerships increasing by 25%. In total the league’s revenues...

BetMGM names NFL icon Barry Sanders as brand ambassador

National Football League (NFL) Hall of Famer, Barry Sanders, has joined BetMGM as the online gaming and sports betting platform’s celebrity brand ambassador. As a...

NFL shapes ‘future of electronic sports’ with Skillz collaboration

The National Football League (NFL) has teamed up with mobile multiplayer competition platform Skillz to crowdsource a future mobile esport. The two will launch a...